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Navigating the fine line between AI, personalisation and engagement

Inside Retail

A tailored experience fosters a sense of being valued and understood, that a company knows the consumer and understands their needs. The risks of personalisation But it’s very easy for this personalisation to cross the line into intrusiveness. Personalisation also drives loyalty.

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Core strategies retailers can use to help convert browsers into customers

Inside Retail

Braze is a cloud-based customer engagement platform designed to help businesses of all sizes manage customer interactions to improve product experience, retention rate, lifetime value, and return on investment. For the modern retailer, the key to implementing these strategies is knowing your customers and understanding their needs.

Strategy 130
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. Swift’s brand promise has always centred on quality products.

Marketing 290
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“This is a milestone in our expansion efforts”: Levi’s GM for South Asia

Inside Retail

The grand opening marks a significant chapter in Levi Strauss & Co’s expansive retail strategy within the country. With a focus on personalised service, the store features an array of customisation options at the Levi’s Tailor Shop, alongside a diverse product range that promises something for every denim enthusiast.

Expansion 130
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Creating customer experiences that drive ROI

Inside Retail

In line with this trend, Yotpo Email offers a pricing strategy based on the volume of emails sent rather than the database size. Orchestrate the perfect multichannel experience informed by your engagement data, triggering timely, personalised texts and emails (without extra work!) and clearly tracking revenue from each source.

Tailored 147
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How Aussie start-up Furlong & Gale is tapping into the timeless style of suits

Inside Retail

Minimalism is very much the mood this season, with refined tailoring, monochromatic colour palettes, sleek slip styles, and denim taking over. Tailored separates were in almost every collection, alongside tonal dressing with the occasional pops of red,” said Veals. Our pattern-maker is absolutely incredible.

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The Science of Office Design: Erin McDannald’s Strategies for a Healthier, Happier Workforce

All Work

McDannald’s extensive experience as an interior designer and lighting manufacturer’s representative has positioned her successfully to create expertly designed, connected, and flexible workspaces tailored to enhance the well-being and productivity of the modern workforce. “I I think we need to build buildings a little bit differently.