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The impact of gamification on retail customer engagement

Inside Retail

Ikea recently debut a line of chairs and desks designed specifically for gamers. Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. Increased engagement leads to higher sales. Increase customer engagement.

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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. Swift’s brand promise has always centred on quality products.

Marketing 290
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Grab customer attention across channels with a diversified strategy

Inside Retail

Those with the right multichannel strategy will win in this volatile e-commerce climate. Whether you’re just starting out or optimising your existing multichannel strategy, diversifying your e-commerce presence is most successful when you: Connect to the right channels. Social commerce. Shoppable media.

Strategy 130
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Want the juicy goss on your customers? It’s time to use social listening

Inside Retail

Bar tracking down where your customers go for coffee and trying to eavesdrop (which we generally don’t recommend), a good way to research your market is by doing some social listening. Social listening is also a highly effective way to gather feedback on your performance. Where to find the juicy goss. What are customers raving about?

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Day two at NRF: Retail bosses debunk Gen Z myths and discuss growth

Inside Retail

Digital strategies to decode Gen Z” was the topic of one of the opening panels. To navigate this, McDonald’s Pearson has coined the term “sharing the pen” to describe the act of letting Gen Z consumers help shape a brand’s marketing strategy and engaging with these creatively-minded consumers afterwards.

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How Aussie start-up Furlong & Gale is tapping into the timeless style of suits

Inside Retail

Meanwhile, in the northern hemisphere, Kate Spade’s Spring ‘24 collection encapsulates a modern take on suiting by incorporating clean lines, a relaxed sportswear-inspired aesthetic and casual silhouettes, all with the brand’s classic signature of colourful exuberance, that nods to its core DNA.

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How brands like Béis and Go-To cultivate, and keep, devoted brand fans

Inside Retail

It takes more than selling out your products, going viral on social media, or landing a famous ambassador to create true brand fans. It went viral on social media, with customers applauding the brand’s proactive approach to addressing consumer concerns and showcasing its commitment to customer satisfaction.