Remove Engagement Remove Line Remove Perspective Remove Strategy
article thumbnail

Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. Swift’s brand promise has always centred on quality products.

Marketing 290
article thumbnail

“Running is on trend right now”: New Balance expands hybrid retail model

Inside Retail

Inside Retail spoke to Tim Page, New Balance’s Pacific retail manager, to discuss how the latest Chadstone concept store is creating the next generation of immersive and engaging shopping experiences. New Balance sits at the intersection of sports and cultural heritage and its new UCC concept stores aim to reflect that.

Balance 264
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Return-to-Office Strategies Failing? The Coffee Shop Effect Can Help Brew Success

All Work

On a daily basis, coffee shops around the world are filled with people tapping away at their laptops, working on individual tasks, or engaged in meetings or conversations of various sizes. There are four core reasons why a coffee shop typology can benefit the future ways-of-working strategy in your company.

article thumbnail

Bunnings secures its place as a multi-generational retailer with Bluey collab

Inside Retail

Bunnings’ rebrand to ‘Hammerbarn’ is a case study of how retailers can activate their bricks-and-mortar stores to better engage consumers by offering unique experiences. It’s been great to see such an overwhelmingly positive response to the collaboration,” Baker explained.

Promotion 246
article thumbnail

Opposites attract: Why Berkowitz Furniture snapped up Fenton & Fenton

Inside Retail

Now that it has been completed, the group’s primary focus is addressing customer concerns and engaging with suppliers regarding stock levels. “At Their products are exciting and colourful, and [from our perspective] that’s untouchable and what they’re really good at,” Berkowitz said.

article thumbnail

The three pillars Godfreys is investing in to transform the business

Inside Retail

The number of Godfrey retail outlets has fallen by 16 per cent since the 2018 takeover – from 210 outlets to 175, according to The Australian Financial Review – but the management team has placed a focus on three key pillars of the business: its product line, property holdings and people. From our stockroom perspective, it’s nice and clean.

article thumbnail

High tech meets high fashion: Balmain launches NFT-based loyalty program

Inside Retail

Balmain’s chief marketing officer Txampi Diz said, “The Balmain Thread builds upon this house’s distinctive strategy of continually exploring pathways that might strengthen our ties with the incredibly engaged, diverse and global Balmain Army.”. The lines dividing these channels seem clear at the moment. Branded worlds.

Fashion 278