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Post-BFCM: Four strategies to retain your new customers

Inside Retail

Black Friday Cyber Monday (BFCM) will have been a customer data goldmine for every retailer, delivering a huge increase in traffic and engagement across websites and messaging. That represents a massive opportunity to engage prospects and convert them into customers. What were your top-performing campaigns and flows?

Strategy 130
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“At the starting line”: Building relationships and loyalty over Ramadan

Inside Retail

While certain retailers are identifying the commercial opportunities associated with the month of Ramadan, an expert suggests that Australian retailers are still “at the starting line” when it comes to authentic engagement with the Muslim community. Everyone is at the starting line,” she said.

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Five ways you can use email and SMS to boost your BFCM sales

Inside Retail

BFCM is the time when retailers have the opportunity to implement multiple discount plans, countdown promotions and a focused, concentrated program of engagement with existing and new customers. Employing the right strategies before, during, and long after BFCM is crucial.

Flow 130
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Return-to-Office Strategies Failing? The Coffee Shop Effect Can Help Brew Success

All Work

On a daily basis, coffee shops around the world are filled with people tapping away at their laptops, working on individual tasks, or engaged in meetings or conversations of various sizes. There are four core reasons why a coffee shop typology can benefit the future ways-of-working strategy in your company.

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Reimagining Your Retail End Cap Displays: Strategy Tips + Design Ideas

Rose

From over-the-top eye-grabbers to workmanlike displays that get the job done without being too flashy, well-thought-out end cap features can make a world of difference when it comes to getting customers to engage with your products or brand. Staples End Cap. Home & Office End Cap Pen Display. Home & Office Moleskine Notebook End Cap.

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First half of 2024: Five key marketing moments you won’t want to miss

Inside Retail

Throughout every year, there are many events and days where causes are recognised or celebrated that offer opportunities for brands to engage with their customers. Insider tip: You can boost your email open rates by highlighting a seasonal bonus in your email subject line.

Marketing 130
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How RM Williams boosts efficiency with its unified commerce platform

Inside Retail

This acquisition paved the way for RM Williams’ most significant digital investment yet, encompassing a comprehensive overhaul of its e-commerce platform, marketing strategies, and store systems. He envisioned a platform as intuitive as using an iPhone, enabling associates to seamlessly engage with customers on the sales floor.

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