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“At the starting line”: Building relationships and loyalty over Ramadan

Inside Retail

While certain retailers are identifying the commercial opportunities associated with the month of Ramadan, an expert suggests that Australian retailers are still “at the starting line” when it comes to authentic engagement with the Muslim community. Everyone is at the starting line,” she said.

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Post-BFCM: Four strategies to retain your new customers

Inside Retail

Black Friday Cyber Monday (BFCM) will have been a customer data goldmine for every retailer, delivering a huge increase in traffic and engagement across websites and messaging. That represents a massive opportunity to engage prospects and convert them into customers. What were your top-performing campaigns and flows?

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Successful experimentation can double your signups and boost online margins

Inside Retail

Their customers aren’t engaging with the brand as much – but without the experimentation process, you might not know for six, nine or 12 months why it didn’t work, because you’re just guessing. In the past, he says, a company might have been super creative in designing a site but missed the mark in sales performance.

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How RM Williams boosts efficiency with its unified commerce platform

Inside Retail

He envisioned a platform as intuitive as using an iPhone, enabling associates to seamlessly engage with customers on the sales floor. People had to line up,” said Ratcliffe. This was one of the driving forces behind the CEO of RM Williams seeking a store solution that transcended the ordinary.

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How pharmacies are tapping into personalisation tech

Inside Retail

The economics of pharmacy retail also support digital engagement. Many FMCG brands sold in pharmacies have high margins and the FMCG industry is keen to partner with retailers to engage digitally with consumers. Merging above-the-line and below-the-line promotions. How to get started.

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How to get on top of the numbers that matter in your business

Inside Retail

It is amazing really, the number of people that capably count revenue, yet cannot manage cost and believe that profit equals cash flow? In many organisations this translates into an inability to optimise cash flow when your ability to earn it is compromised. Quite often there is nothing left over. The buck stops with you. Sensitivity.

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Employee disconnect is at an all time high – here’s what to do

Inside Retail

In fact, their roles, reporting lines and rewards are so often opposed, you’d be forgiven for thinking we designed it to guarantee a disconnect. This disconnect is not insurmountable, and it really boils down to better communication flowing through your organisational structure – and by communication, I don’t mean telling. What to do?