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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

Flow 287
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Inbox to doorstep: Three strategies to elevate your post-purchase experience

Inside Retail

These emails are no longer just a nice-to-have – they need to become a key part of your customer service strategy.” They can integrate delivery milestones into personalised email flows, keeping customers informed of the progress of their purchases. Ready to explore the Klaviyo and Starshipit integration? Start your free trial today!

Strategy 290
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Five expert tips for a successful peak season strategy

Inside Retail

You don’t want to roll out untested strategies on Black Friday – that is not the time for experimentation! For digital commerce stores on Shopify, familiarise yourself with Shopify Flow so you can schedule content. When ready, this can then be published manually or using Flow. In particular, check your caching strategy.

Strategy 242
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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. When selecting the most suitable tool for your needs, it’s crucial to consider key factors: Cost efficiency: Ensure that the tool is cost-effective for effectively reaching and engaging your target audience.

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Post-BFCM: Four strategies to retain your new customers

Inside Retail

Black Friday Cyber Monday (BFCM) will have been a customer data goldmine for every retailer, delivering a huge increase in traffic and engagement across websites and messaging. That represents a massive opportunity to engage prospects and convert them into customers. What were your top-performing campaigns and flows?

Strategy 130
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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. This is a highly effective tool for reaching your most engaged customers. For example, April Fool’s Day is a time for playful humour.

Strategy 130
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Return-to-Office Strategies Failing? The Coffee Shop Effect Can Help Brew Success

All Work

On a daily basis, coffee shops around the world are filled with people tapping away at their laptops, working on individual tasks, or engaged in meetings or conversations of various sizes. There are four core reasons why a coffee shop typology can benefit the future ways-of-working strategy in your company.