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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

Flow 287
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Inbox to doorstep: Three strategies to elevate your post-purchase experience

Inside Retail

These emails are no longer just a nice-to-have – they need to become a key part of your customer service strategy.” They can integrate delivery milestones into personalised email flows, keeping customers informed of the progress of their purchases. queries, saving retailers time. Ready to explore the Klaviyo and Starshipit integration?

Strategy 290
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How forecasting can enhance cash flow in the retail sector

Retail Focus

The role of cash flow forecasting in retail Cash flow forecasting, which retailers should prioritise, is when businesses use data to determine how much profits and expenses there may be in a given period where money can be invested and where it may need to be cut. After all, how and when was a dataset collected? What season were we in?

Flow 147
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Five expert tips for a successful peak season strategy

Inside Retail

You don’t want to roll out untested strategies on Black Friday – that is not the time for experimentation! For digital commerce stores on Shopify, familiarise yourself with Shopify Flow so you can schedule content. When ready, this can then be published manually or using Flow. In particular, check your caching strategy.

Strategy 242
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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. One way of driving such feedback is by including it in your email flow to customers post-delivery, including a link to your ratings page.

Strategy 130
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Post-BFCM: Four strategies to retain your new customers

Inside Retail

This week the company shares four strategies that retailers can leverage to capitalise on post-BFCM momentum and retain new customers. What were your top-performing campaigns and flows? Set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication. What deals outperformed others?

Strategy 130
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“The goal is to be in thousands of retailers”: Edible Blooms’ expansion strategy

Inside Retail

It creates a flow-on effect.” A shift from being a pure-play e-commerce business Founded as a pure e-commerce business, Edible Blooms is now shifting its strategy and has begun partnering with key retailers. She said the new strategy is all about making sure Edible Blooms’ products are where its customers are.

Strategy 130