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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

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Five expert tips for a successful peak season strategy

Inside Retail

Testing When gearing up for peak, ensure rigorous testing of your content and promotional plans on both test environments and in production well in advance. You don’t want to roll out untested strategies on Black Friday – that is not the time for experimentation! When ready, this can then be published manually or using Flow.

Strategy 242
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LSKD appoints first chief retail officer as part of its “audacious” growth plan

Inside Retail

Australian athleisure brand LSKD has appointed its first chief retail officer, the former director of retail for Lululemon ANZ Alex Shaughnessy, as part of its strategy to become a world-class retailer. Part of this expansion strategy is to give LSKD customers the ability to shop directly with the brand. “We

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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. The post ICYMI: Here are five strategies to leverage marketable moments in 2024 appeared first on Inside Retail Australia.

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Post-BFCM: Four strategies to retain your new customers

Inside Retail

The most successful retailers know that with smart planning, the real rewards can run on long past the end of November. This week the company shares four strategies that retailers can leverage to capitalise on post-BFCM momentum and retain new customers. What were your top-performing campaigns and flows?

Strategy 130
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Six strategies to future-proof your supply chain in 2023

Inside Retail

We believe there are six key strategic pillars, which should be taken into account to ensure your organisation is on the right track for supply chain resilience: Redesign your fulfilment network and your merchandise planning function for multi-channel fulfilment. Progress is the pathway to perfection, so it’s okay to do this in stages.

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Five Shipping Tips To Benefit Your Ecommerce SMB Strategy

RetailMinded

Today, we’re sharing our top tips on the best ways to optimize your shipping strategy and grow your ecommerce business. Working with the right partners on your shipping strategy can help you avoid costly problems, but companies like DHL also offer useful guides you can use to build a more effective strategy.