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The impact of gamification on retail customer engagement

Inside Retail

Ikea recently debut a line of chairs and desks designed specifically for gamers. Starbucks loyalty customers play beat-the-clock classics like hopscotch and bingo that bring them back on the app all day long. Gaming can help marketers: Collect valuable customer data. Increase customer engagement.

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Adore Beauty records good growth, plans to launch skincare line

Inside Retail

Returning customers delivered 71 per cent of the revenue ordering at least three times per year. The company is on track to launch its private label skincare line in the fourth quarter. Higher levels of customer engagement, conversions and user retention followed by the scaling of native iOS and Android apps contributed 5.6

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Navigating the fine line between AI, personalisation and engagement

Inside Retail

This creates stronger emotional connections with a brand and makes customers more likely to return. The risks of personalisation But it’s very easy for this personalisation to cross the line into intrusiveness. The post Navigating the fine line between AI, personalisation and engagement appeared first on Inside Retail Australia.

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Core strategies retailers can use to help convert browsers into customers

Inside Retail

However, by embracing personalisation and optimising the timing and content of communications, retailers can have a better chance than their rivals of converting visitors across any channel into repeat customers. Then take all of these individual points to create a personalised, individual experience, rather than adopt a one-to-many approach.

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Unilever-owned fine food ingredient brand, Oswald, cooks up enhanced omnichannel engagement partnering with MoEngage

Retail Times

Unilever-owned fine food and gourmet ingredient brand Oswald, has partnered with MoEngage, the leading insights-led customer engagement platform, to power personalised, omnichannel engagement at scale to drive customer interaction and performance.

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Global Mutual signs 8,500 sq ft Sports Direct at Affinity Devon

Retail Focus

Nicky Lovell, Head of Outlets and Retail Business Development at Global Mutual comments: “Retailers are increasingly moulding portfolios to enhance overall brand visibility and grow customer engagement; outlet settings are an important part of that strategy and offer improved lease flexibility with rental commitment that is aligned to sales success.

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How digital signage and kiosks can help stores match the online experience

Inside Retail

He says it is essential retailers adopt an omnichannel approach, so that online and offline do not compete with each other but work in a hybrid approach complementing each other and driving customer engagement.