Inside Retail
DECEMBER 14, 2023
A tailored experience fosters a sense of being valued and understood, that a company knows the consumer and understands their needs. This creates stronger emotional connections with a brand and makes customers more likely to return. Personalisation also drives loyalty.
Inside Retail
NOVEMBER 14, 2022
Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. So how can physical retail stores replicate the experience and deliver an equally personalised interface for customers?
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Inside Retail
SEPTEMBER 25, 2023
“My digital transformation experience is shaped by my experience handling the various nuances and needs of customers that span geographies across different industries and making sure they are delighted at every touchpoint,” he told Inside Retail. It’s important to adapt your communication style to align with cultural expectations,” he noted.
Retail Focus
NOVEMBER 7, 2023
Several luxury brands have masterfully harnessed the power of hyperphysicality to captivate their audience: Balenciaga adorned its London store with bright pink faux fur to celebrate its Le Cagole handbag line. This data optimizes store layouts, product placements, and customer experiences.
Compliantia
JULY 4, 2023
It requires market research and a tailored approach to ensure promotions resonate with the local audience. It ensures that promotions are strategically timed, preventing conflicts and maximizing customer engagement. Understanding and catering to these differences can be a challenge.
Inside Retail
NOVEMBER 27, 2023
As we edge closer to 2024, this phygital wave is being propelled by a raft of emerging technologies that promise to redefine the contours of retail operations, marketing strategies and customer engagement paradigms. These phygital loyalty programs play a crucial role in driving traffic to physical stores.
Show Best
JULY 28, 2023
By adopting clean lines, neutral color schemes, and uncluttered spaces, dispensaries can create a calming and sophisticated ambiance. Interactive Product Displays: Interactive product displays enhance customer engagement and education.
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