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Social Media Presence For Small Retailers – 7 Tips, Tricks & Best Practices

RetailMinded

You guessed it — a strong social media presence! So get ready to explore our incredible guide filled with tips and tricks tailor-made for your retail success. By mastering the art of social media, you’ll not only connect with potential customers but also see your business flourish.

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How Aussie start-up Furlong & Gale is tapping into the timeless style of suits

Inside Retail

Minimalism is very much the mood this season, with refined tailoring, monochromatic colour palettes, sleek slip styles, and denim taking over. Tailored separates were in almost every collection, alongside tonal dressing with the occasional pops of red,” said Veals. We’re a lot more active on socials than we used to be.

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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. Swift’s brand promise has always centred on quality products.

Marketing 290
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Want the juicy goss on your customers? It’s time to use social listening

Inside Retail

Finding out what makes them tick empowers you to tailor your messaging to attract their attention because you’ve found out their interests, concerns, pain points, preferred communication channels and more. The nature of the social media beast is that it is always changing. To put it simply: no research = no sales.

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Planning to sell online in the US? Here are some tactics to ensure success

Inside Retail

But there is a fine line between success and failure. Daly advocates creating a loyalty program to reward top customers and keep them coming back and progressively localising your website and marketing engagement strategy to connect with the local target audience.

Planning 290
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Aussie supermarkets have a trust problem. Here’s how they can fix it

Inside Retail

What should follow is a golden era of customer engagement. It’s an easy pick-up point for tabloids and talkback and it’s running hot on social media. The next battleground is retail media. Again, social media drives this scrutiny. Data integrity is an obvious inclusion within this topic.

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Meeting a Retail Buyer: How to Prepare and Ace It

Retail Bound

Utilize Social Media: Platforms like LinkedIn can be goldmines for networking. Engage with retail buyer profiles, join relevant groups, and participate in discussions. Craft a Compelling Email: Tailored Content: Customize your email content based on the retailer’s portfolio. What demand does it meet?