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Social media marketing trends for 2022

Inside Retail

New social media platforms and trends emerge as 2021 closes in. If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. So, what can we expect to see in 2022 for social platforms? Visualisation power on social media.

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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

million downloads in July 2021 across Android and iOS, according to data presented by OnlineCasinoMaxi.de. Vincent Djen, a manufacturing and retail expert based in China, credits Shein’s success to its social media strategy, flexible supply chain and consumer demand for the latest fashion trends at affordable prices.

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The impact of gamification on retail customer engagement

Inside Retail

Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. The growth of gamification In 2021 the gamification market was estimated to be US$12.35 Increased engagement leads to higher sales. Increase customer engagement.

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Do consumers really shop their values? Here’s what the data says, and why

Inside Retail

Further, 51 per cent are familiar with the term “ethical fashion,” a three per cent increase from 2021. per cent decrease (from 18 per cent to 16 per cent) since 2021 in those who would prioritise their values being reflected, over affordability, when making purchasing decisions. Notably, there has been a 12.5

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How beauty brands are powering growth on Tiktok

Inside Retail

More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. Good Molecules and CeraVe — have leveraged to attract content creators and consumers on 2021’s hottest social media platform.

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One to watch: APAC goes all in on social commerce

Inside Retail

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. In those under 40, this figure jumped to 1 in 3.

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“Lots of potential”: Is live shopping the next frontier for YouTube?

Inside Retail

YouTube is committed to building an engaging, informative and entertaining shopping experience for all users, including in Korea,” a YouTube spokesperson told Yonhap. “To Social commerce is already popular in South Korea, with the country’s live commerce market projected to grow to 10 trillion won (AU$11.4 trillion won in 2021.

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