Inside Retail

JULY 7, 2021

Globally, Google and Facebook gobble up somewhere between 80 to 90 per cent of all digital advertising spend, and within Southeast Asia, they still command the lion’s share of ad spend, despite some stronger local players. The largest cloud is the continual erosion in consumer trust and tolerance for digital advertising. is introduced.

Social Media 230

Social Media Advertising Consumer Form 230

Inside Retail

JULY 26, 2021

These tactics also highlight the influence and impact social media has on creating and converting demand. Yves Saint Laurent partnered with China Duty Free Group to bring its #Claimyourlove campaign to Hainan on China’s Valentine’s Day 2021, launching a sweat-proof, all-weather foundation at the tropical paradise.

Social Media 130

Social Media Advertising Apparel Marketing 130

Inside Retail

OCTOBER 7, 2021

The collaboration comes less than a year after Balenciaga launched its first digital game, Afterworld to debut its Fall 2021 collection, its inaugural foray into the virtual world with Epic Games’ creation tool, Unreal Engine. This new campaign extends beyond an advertising stunt. Cross-platform engagement.

Fashion 264

Fashion Accessories Accessories Circulation 264

Inside Retail

JUNE 5, 2023

In fact, while internet search is the most common method of gathering information for an upcoming shop, catalogues are a close second, ahead of social media and more traditional forms of advertising. Watch the full webinar here. And, according to Straw, data will play a key role in this transition. “I

Social Media 130

Social Media Shopping Form Promotion 130

Inside Retail

JULY 7, 2022

The board will advise the group on matters of internal policy, advocacy positions, commercial and partnering decisions, and in the engagement and empowerment of the Indigenous community. An independent panel found that the business didn’t engage with the communities, and prioritised commercial interests over that of the public.

Gifts 130

Gifts Expansion Advertising Social Media 130

Inside Retail

FEBRUARY 15, 2022

” In Autumn/Winter 2021, the iconic streetwear brand ran an above-the-line campaign called ‘The Jacket to Own Winter’, showcasing a wide range of jacket styles for any occasion on billboards nationally, radio ads, and stadium advertising during the AFL season. Trending on digital channels.

Social Media 130

Social Media Gifts Line Artistic 130

Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. According to a 2021 report from R.R. Negative client remarks can also deter people from engaging with your business.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

Inside Retail

AUGUST 3, 2023

At Burger King, incorporating current trends; creating engaging content; creating a sense of urgency through product exclusivity; and leveraging on influencers, are the four main strategies of any successful marketing campaign,” she noted. “The million likes to date,” she stated. Consumer trends are constantly evolving.

Strategy 130

Strategy Social Media Consumer Engagement 130

Hunton Andrews Kurth

OCTOBER 13, 2021

Today, the FTC announced it had sent “Notices of Penalty Offense” to over 700 businesses , including top consumer products companies, large retailers, tech platforms, media and gaming companies, and ad agencies, warning them against engaging in deceptive and unfair practices when it comes to using endorsements and testimonials in ads.

Advertising 98

Advertising Social Media Engagement Consumer 98

Retailing Insight

MARCH 13, 2023

While customers desire a brand experience that speaks directly to their needs, customers and potential customers don’t generally interact with your brand through a single method or channel, such as only through social media, your website, your newsletter, mainstream advertising, events, email campaigns, or through shopping at your store.

Strategy 52

Strategy Marketing Social Media Advertising 52

Inside Retail

FEBRUARY 22, 2023

Heritage and luxury brands such as Burberry, Gucci, and Tommy Hilfiger have sought new channels to engage a youthful audience. Yet consumer demand is not wavering and fashion trend cycles are shorter than ever due to social media, fast fashion, and technology. And Nike and Adidas entered the metaverse at full speed.

Strategy 147

Strategy Fashion Apparel Advertising 147

Inside Retail

JULY 22, 2021

Despite TikTok being the most downloaded app worldwide in 2020 (and the first half of 2021), for many brands, the video sharing platform is uncharted territory. But there are plenty of ways for retailers to engage with users. TikTok ANZ brand strategist Siobhan O’Brien shared three interesting approaches in a webinar this week.

Circulation 130

Circulation Social Media Engagement Advertising 130

Inside Retail

JUNE 9, 2021

Since Afterpay Australian Fashion Week wrapped up last Friday night, critics have come out on social media, accusing it of ‘tokenistic’ attempts at diversity and inclusion. It’s not about turning up at a parade or posting on social media, it’s about getting to the root cause of an issue and affecting systemic change.

Fashion 264

Fashion Social Media Texture Advertising 264

Inside Retail

NOVEMBER 10, 2022

Mortgage company Better.com made 900 employees redundant by Zoom in 2021, a year after electric scooter company Bird used a Zoom webinar to dismiss more than 400 workers. Twitter has notified employees in Ireland that they should also nominate employee representatives to engage in a formal consultation process. Reputational risk.

Advertising 130

Advertising Social Media Perspective Planning 130

RetailMinded

JANUARY 26, 2022

Over the last 20 years we’ve seen social media shift from simple, text-based updates, to increasingly visual content, championed by app-based platforms like Instagram and Snapchat, with new entrants such as TikTok and Pinterest taking the trend even further. Social media now goes way beyond communicating with friends and family.

Social Media 52

Social Media Shopping Consumer Management 52

Eye on ESG

MAY 30, 2023

According to the Index, this is apparent in two main areas: (i) the extraction and development of raw materials to create devices that enable consumers to access the internet; and (ii) sexual exploitation using social media. Recommendations The Index notes that there is an urgent need to move from intention to real action.

Social Media 52

Social Media Form Light Management 52

Retail Bound

JANUARY 24, 2023

Jennifer is noticing a trend where editors only seem interested in covering a brand in an editorial way after the company also agrees to place an advertisement in their publication. My go-to contacts at so many of these publications have moved on or have their advertising dept reach out to my pitches. It is disheartening!” says Tana.

Advertising 52

Advertising Social Media Gifts Form 52

Parcel Pending

MAY 18, 2021

predicted in January 2021). Social Media Influences the Shopping Behaviors of College Students. These younger generations are digitally connected, so it should come as no surprise that one of the biggest drivers of their shopping behavior is social media. . Online shopping is booming like never before.

Shopping 52

Shopping Social Media Management Line 52

Retail Bound

OCTOBER 28, 2021

During those months, Facebook and Google advertising fell by over 30% according to Variety. Another fact worth mentioning is that most people were working from home, which meant they spent even more time on their computers, tablets, as well as social media platforms. How to keep your community engaged.

Flow 52

Flow Advertising Social Media Promotion 52

CRP

JANUARY 27, 2023

Influencer marketing is the most popular and significant trend in advertising, with brands worldwide teaming up with influential online celebrities to spread their brand message. Touted as the next gen of shapewear, loungewear, and underwear, the quickly growing brand generated revenue of $275 million in 2021 alone.

Gifts 52

Gifts Fashion Color Promotion 52