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Navigating the fine line between AI, personalisation and engagement

Inside Retail

Even if they haven’t bought a product yet, the behaviour of other customers may indicate that they will. The risks of personalisation But it’s very easy for this personalisation to cross the line into intrusiveness. Recommendation engines are believed to drive up to 35 per cent of Amazon’s sales. Personalisation also drives loyalty.

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“At the starting line”: Building relationships and loyalty over Ramadan

Inside Retail

While certain retailers are identifying the commercial opportunities associated with the month of Ramadan, an expert suggests that Australian retailers are still “at the starting line” when it comes to authentic engagement with the Muslim community. Everyone is at the starting line,” she said.

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From Line to TikTok: Exploring APAC’s US$1 trillion social commerce market

Inside Retail

On the other hand, another report claimed that this could be a US$1 trillion opportunity in APAC by 2025. Social platforms such as TikTok , Line, WhatsApp, Facebook and Instagram are popular within the APAC region. Line is a good example of the combined power of e-commerce and chat messaging. A refresher.

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Why maintaining your security system is better for your bottom line

Inside Retail

It’s important to engage with preventative maintenance, and it’s also important to action the recommendations of these quarterly visits to maintain a healthy system.”. The post Why maintaining your security system is better for your bottom line appeared first on Inside Retail.

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Wesfarmers eyes silver linings in subscription, health and beauty

Inside Retail

“What we experienced, particularly in the first quarter, is anything other than a normal operating environment,” Scott told investors. “It Our businesses, currently, aren’t set up to accommodate the level of online demand we saw, on top of all the other Covid-19 related challenges that we had to navigate.”. It was incredibly abnormal.

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Five key takeaways from LVMH, M&S and others at the World Retail Congress

Inside Retail

Most executives I spoke to have engaged in some level of cost cutting. Beauty giant Sephora recently made a comeback in the UK and on the day that it opened its new flagship in London, there were customers lined up around the block – despite its e-commerce offer. And I would say Australia fits into the latter category, too.

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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. Swift’s brand promise has always centred on quality products.

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