Navigating the fine line between AI, personalisation and engagement
Inside Retail
DECEMBER 14, 2023
Even if they haven’t bought a product yet, the behaviour of other customers may indicate that they will. The risks of personalisation But it’s very easy for this personalisation to cross the line into intrusiveness. Recommendation engines are believed to drive up to 35 per cent of Amazon’s sales. Personalisation also drives loyalty.
Let's personalize your content