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Navigating the fine line between AI, personalisation and engagement

Inside Retail

Even if they haven’t bought a product yet, the behaviour of other customers may indicate that they will. A tailored experience fosters a sense of being valued and understood, that a company knows the consumer and understands their needs. Recommendation engines are believed to drive up to 35 per cent of Amazon’s sales.

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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. Swift’s brand promise has always centred on quality products.

Marketing 290
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New & Lingwood launches its new concept, RE:NEW at 19 Saville Row

Retail Focus

New & Lingwood, the British brand known for its distinctive blend of classic and contemporary loungewear, relaxed tailoring and refined formalwear, announces the launch of its sustainability and circularity initiative, RE:NEW at 19 Savile Row. It’s also a space for experimentation, allowing us to learn in a playful and constructive way.

Concept 147
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Inside Levi’s experiential retail flagship in the Philippines

Inside Retail

It recently opened its most expansive store in Southeast Asia in SM North Edsa in Manila, where customers can tailor Levi’s items to mirror their unique style and personality. These digital enhancements enrich the physical shopping environment, making it more dynamic and engaging.

Tailored 130
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Rajesh Grover on transforming Kanmo Group into an omnichannel machine

Inside Retail

Some of his key experiences revolve around utilising data-driven insights and Artificial Intelligence (AI) to create tailored shopping experiences. This helps drive customer engagement, increase conversion rates and foster customer loyalty and trust. Some cultures value individual achievement, while others emphasise collective success.

Tailored 130
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How digital signage and kiosks can help stores match the online experience

Inside Retail

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. Retailers need to reflect the tailored and personalised experience of online, but in-store.”. Personalisation is a key to engagement.

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How pharmacies are tapping into personalisation tech

Inside Retail

The economics of pharmacy retail also support digital engagement. Many FMCG brands sold in pharmacies have high margins and the FMCG industry is keen to partner with retailers to engage digitally with consumers. Merging above-the-line and below-the-line promotions. Using loyalty rewards to promote health outcomes.

Promotion 239