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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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Navigating the fine line between AI, personalisation and engagement

Inside Retail

Even if they haven’t bought a product yet, the behaviour of other customers may indicate that they will. A tailored experience fosters a sense of being valued and understood, that a company knows the consumer and understands their needs. Recommendation engines are believed to drive up to 35 per cent of Amazon’s sales.

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Loyalty card wallet app Stocard drawing shoppers to engage with brands

Inside Retail

Retailers have clocked a seismic shift in customers being more open and willing to share their data to enjoy a tailored, holistic and rewarding shopping experience. We can run multiple creative solutions for brands and retailers to engage with the user base.”. To read more, click here to visit the company’s website.

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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. As it stands, these, and many other, brands may want to take a page out of her marketing playbook.

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The VM & Display Show 2024, a crucial event for any industry focused on elevating their physical space

Retail Focus

It is particularly crucial for venues in hospitality and leisure, such as hotels, resorts, restaurants, bars, cinemas, museums, and theme parks, along with a multitude of other industries that benefit from dynamic and engaging physical spaces.

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The Future of Work Includes Everyone — Tailoring Office Spaces for Neurodiversity

All Work

The Importance of Choice Neurodiversity encompasses various conditions, such as autism, attention deficit hyperactivity disorder (ADHD), dyslexia, and others. This flexibility creates a greater sense of autonomy and control, enabling neurodiverse individuals to optimize their productivity and enhance their engagement with the workspace.

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Revitalising retail: the power of digital signage and kiosk technology

Inside Retail

With the return to bricks-and-mortar shopping, retailers are seeking new ways to connect with consumers in a personalised and tailored way. Digital signs and screens provide a powerful and engaging way for retailers to display ads, videos, and traditional store signs. This will be the key to success offline in the future.