Remove Engagement Remove Other Remove Perspective Remove Tailored
article thumbnail

Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

article thumbnail

Loyalty card wallet app Stocard drawing shoppers to engage with brands

Inside Retail

Retailers have clocked a seismic shift in customers being more open and willing to share their data to enjoy a tailored, holistic and rewarding shopping experience. We can run multiple creative solutions for brands and retailers to engage with the user base.”. To read more, click here to visit the company’s website.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. Swift’s brand promise has always centred on quality products.

Marketing 290
article thumbnail

New & Lingwood launches its new concept, RE:NEW at 19 Saville Row

Retail Focus

New & Lingwood, the British brand known for its distinctive blend of classic and contemporary loungewear, relaxed tailoring and refined formalwear, announces the launch of its sustainability and circularity initiative, RE:NEW at 19 Savile Row. It’s also a space for experimentation, allowing us to learn in a playful and constructive way.

Concept 147
article thumbnail

How Malaysia’s iMotorbike is disrupting the market and building community

Inside Retail

The team at iMotorbike is composed of industry experts, equipped to offer personalised guidance and recommendations tailored to each individual’s preferences. The team aims to achieve this through personalised communication, targeted promotions, and other initiatives aimed at expressing gratitude to its loyal customer base. “By

Marketing 130
article thumbnail

How Ezibuy and Gumtree unlock incremental revenue with personalisation

Inside Retail

Many retailers have been forced to find new ways to engage their customers, sustain their businesses and find new opportunities for growth leading to an accelerated shift from physical retail to e-commerce. A core focus for Gumtree is to be Australia’s best native advertiser tailoring bespoke customer solutions personalised for each customer.

Tailored 246
article thumbnail

Lacoste Japan advances towards a zero-party data strategy

Inside Retail

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives. Check it out here.

Strategy 230