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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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Loyalty card wallet app Stocard drawing shoppers to engage with brands

Inside Retail

Retailers have clocked a seismic shift in customers being more open and willing to share their data to enjoy a tailored, holistic and rewarding shopping experience. We can run multiple creative solutions for brands and retailers to engage with the user base.”. To read more, click here to visit the company’s website.

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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. Swift’s brand promise has always centred on quality products.

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Five Strategies for engaging Gen Z through experiential marketing 

Trade Show Booth Companies - Trade Group

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Here are some strategies to effectively engage Gen Z consumers. Relying solely on straightforward demographics is no longer sufficient.

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New & Lingwood launches its new concept, RE:NEW at 19 Saville Row

Retail Focus

New & Lingwood, the British brand known for its distinctive blend of classic and contemporary loungewear, relaxed tailoring and refined formalwear, announces the launch of its sustainability and circularity initiative, RE:NEW at 19 Savile Row. It’s also a space for experimentation, allowing us to learn in a playful and constructive way.

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What The Iconic’s partnership with Cancer Council signals about retail’s power

Inside Retail

“Utilising our channels and stylists to promote practicality and accessibility of sun-safe behaviour through a fashion lens also provided a new way to engage with segments of their target market outside of their traditional marketing ecosystem,” said Robinson.

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How Malaysia’s iMotorbike is disrupting the market and building community

Inside Retail

The team at iMotorbike is composed of industry experts, equipped to offer personalised guidance and recommendations tailored to each individual’s preferences. By prioritising customer satisfaction and engagement, we intend to solidify our position in the market and continue our upward trajectory in the future,” she elaborated.

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