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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

In the two digital campaigns, “Vote For Your Favorite Long Sleeve Polo Color” and “New Outerwear Collection for Fall/Winter 2020,” Lacoste sought to learn the fashion preferences of their consumers and how consumers prefer to wear their clothes. Vote For Your Favorite Long Sleeve Polo Color. Campaign objectives.

Strategy 211
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The Art and Business of Christmas Windows in Retail

Retail Focus

Themed decorations, which include iconic elements such as snowflakes, twinkling lights, ornaments, and festive colors, instantly convey a heightened sense of celebration and warmth. Retailers who incorporate interactive elements can encourage passersby to engage with the scene, which enhances the overall experience and makes it memorable.

Art 264
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The Verse control kit helps kids immerse themselves in the metaverse

Design Wanted

South Korean designers Ha-Yeon Yoo and Ye-Jin Kim have come up with a concept set of tools aimed at engaging young children with the metaverse. As such, it comprises a set of game controllers tailored to provide the flexibility needed in a world that merges the virtual and the physical.

Concept 52
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Tips for Going Viral on YouTube 

Trade Show Booth Companies - Trade Group

Conduct thorough research to create engaging content that resonates with your viewers. The more you know about your audience, the better you can tailor your content to their needs and desires. This ensures people will stay engaged on your channel by watching the next suggested video. How long will it be?

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The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

Word-of-mouth marketing is increasingly powerful because potential consumers tend to believe their friends’ and family’s perspectives on specific products and brands. Negative client remarks can also deter people from engaging with your business. Promptly respond to positive and negative customer feedback.

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Eight Memorable Gift Ideas To Boost Employees’ Well-being And Productivity

RetailMinded

A n Ergonomic Chair Nothing quite says “I value your health” like an ergonomic chair tailored to promote good posture and daily comfort. It’s not merely paper bound in leather; it’s a testament to their valued input and unique perspectives within the company.

Gifts 52
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10 Custom Accessories for Trade Show Booths 

Trade Show Booth Companies - Trade Group

From a design perspective, it’s refreshing to see lighting being incorporated in new ways to ensure the proper vibrancy and visibility are achieved. Leaving the color out, you can add padding underneath the floor to provide extra comfort for visitors. What changed? Backlighting and SEG graphics.