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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. When selecting the most suitable tool for your needs, it’s crucial to consider key factors: Cost efficiency: Ensure that the tool is cost-effective for effectively reaching and engaging your target audience.

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Loyalty card wallet app Stocard drawing shoppers to engage with brands

Inside Retail

Stocard became part of the Klarna shopping ecosystem last year, which will eventually see the service positioned in tandem with other initiatives for participating retailers and consumers, from opportunities to partner with Klarna’s affiliates programme to checking your CO 2 emissions.

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Five key takeaways from LVMH, M&S and others at the World Retail Congress

Inside Retail

Most executives I spoke to have engaged in some level of cost cutting. The new face of DEI Diversity, equity and inclusion (DEI) seemed to be one area where the Congress saw some major upside, from both marketing and labour perspectives. From a labour perspective, I was introduced to the concept of open hiring.

Other 130
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. Swift’s brand promise has always centred on quality products.

Marketing 290
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The brands that have consumers buying jewellery brands

Inside Retail

I love seeing the customer be creative with how they wear our pieces, either layering them with our other jewels or those from other jewellery brands,” said Blakeney. We find that there is quite a lot of consistency in the jewellry industry from an engagement perspective,” said Cullen.

Consumer 245
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8 Ways to Improve Employee Engagement in the Workplace

Parcel Pending

Employee engagement is critical to motivating and retaining a workforce. When you have engaged employees, they display enthusiasm, involvement, and commitment to their jobs, and to the company as a whole. The Benefits of Improving Employee Engagement. Here are 8 ways to improve employee engagement across your organization.

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Here’s why groupthink is a problem for businesses – and how to avoid it

Inside Retail

The importance of valuing diversity There are two limitations to only approaching diversity from a visible perspective. In such groups there are different, more deeply held attitudes, beliefs and values that cannot be easily dismissed without sincere critical thinking and engagement. In reality, diversity goes far beyond this.