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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. When selecting the most suitable tool for your needs, it’s crucial to consider key factors: Cost efficiency: Ensure that the tool is cost-effective for effectively reaching and engaging your target audience.

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Can Wesfarmers’ OnePass succeed where other membership programs failed?

Inside Retail

Earlier this year, Western Australia-based Wesfarmers announced the relaunch of its OnePass paid membership program, which offers free home delivery and other benefits across almost all of its retail businesses. The other advantage Wesfarmers has is that it is basing its offer on some of the best in the world, according to Cherrier.

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Navigating the fine line between AI, personalisation and engagement

Inside Retail

Even if they haven’t bought a product yet, the behaviour of other customers may indicate that they will. The challenge is striking a balance: an overly robotic chatbot might reduce the level of engagement that companies are seeking. Recommendation engines are believed to drive up to 35 per cent of Amazon’s sales.

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Day one at NRF: For Walmart, Ssense and others, it’s all about AI

Inside Retail

According to IBM Research, Generative AI “refers to deep-learning models that can generate high-quality text, images, and other content based on the data they were trained on.” In a time when businesses are losing billions in potential sales due to e-commerce fraud , such tools would be useful in avoiding false payments and other scams.

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How high-tech, dazzling retail displays are engaging today’s consumers

Inside Retail

Now that display technology has become more affordable and the positive, immersive impact of digital displays is resoundingly clear, brands are seeing the advantages of investing more in engaging and entertaining customers – with digital displays and content playing an integral role.

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Loyalty card wallet app Stocard drawing shoppers to engage with brands

Inside Retail

Stocard became part of the Klarna shopping ecosystem last year, which will eventually see the service positioned in tandem with other initiatives for participating retailers and consumers, from opportunities to partner with Klarna’s affiliates programme to checking your CO 2 emissions.

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Infographic Design – 10 infographics to engage your audience

Parker Design

That’s why the use of infographics can really help you maximise the effectiveness of your marketing or internal engagement campaigns, as they allow your audience to understand complex messages quickly. Here are 10 different ways that have helped our clients communicate with audiences through the power of infographics.