Remove Engagement Remove Other Remove Perspective Remove Strategy
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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. When selecting the most suitable tool for your needs, it’s crucial to consider key factors: Cost efficiency: Ensure that the tool is cost-effective for effectively reaching and engaging your target audience.

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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. Swift’s brand promise has always centred on quality products.

Marketing 290
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Return-to-Office Strategies Failing? The Coffee Shop Effect Can Help Brew Success

All Work

On a daily basis, coffee shops around the world are filled with people tapping away at their laptops, working on individual tasks, or engaged in meetings or conversations of various sizes. However, there are plenty of other designers who claim that busy and loud and music-filled coffee shops are their favorite places to get their work done.

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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives. Check it out here.

Strategy 230
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What comes after performance marketing?

Inside Retail

Performance marketing will lead to sales but it is not a viable strategy for generating broader brand awareness. Is it really one or the other? In the past, digitally native e-commerce brands have been able to capitalise on the ease and efficiency of performance marketing but this singular strategy might not be viable moving forward.

Marketing 246
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8 Ways to Improve Employee Engagement in the Workplace

Parcel Pending

Employee engagement is critical to motivating and retaining a workforce. When you have engaged employees, they display enthusiasm, involvement, and commitment to their jobs, and to the company as a whole. The Benefits of Improving Employee Engagement. Here are 8 ways to improve employee engagement across your organization.

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Mismatch in values with employers contributing to employee exodus

Inside Retail

Others said failure to prioritise diversity and inclusion (35 per cent), social responsibility (33 per cent), and environmental sustainability (26 per cent) could make them look seek opportunities elsewhere.

Balance 130