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JD.com’s discounts and Apple’s price cut Lunar New Year retail strategies

Inside Retail

A nuanced perspective Given the competitive landscape in the APAC region, there are some overarching market trends worth noting. In light of recent smartphone market dynamics, as highlighted by Apple’s discount strategy in China, Wang believes that retailers need to be more holistic in their strategies to entice future consumers.

Strategy 130
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Experts weigh in on China’s supply chain risks and mitigation strategies

Inside Retail

In recent years, the Covid-19 pandemic exposed the vulnerability of supply chains, and the ongoing trade tensions between China and other major economies have added further complexity and uncertainty to the situation. The bulk purchase of products is also a good strategy. companies that rely on China.

Strategy 130
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Return-to-Office Strategies Failing? The Coffee Shop Effect Can Help Brew Success

All Work

However, there are plenty of other designers who claim that busy and loud and music-filled coffee shops are their favorite places to get their work done. Embracing the productivity benefits of a coffee shop as a core “work area” for company offices does not replace other types of spaces that make up a great office.

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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. While they voted, they were also asked their opinions on different topics: where they were likely to wear their polo shirt and other items they would consider buying along with their polo shirt. Check it out here.

Strategy 230
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Mad Mex exits Asia. Here’s the new growth strategy for Australia

Inside Retail

Here, Clovis Young, founder and CEO at Mad Mex, shares the struggles the brand faced in Asia, the strategy for growth in Australia, and how the brand is ramping up its healthy eating message in stores. Was it purely related to Covid lockdowns or were there other factors at play? IR: Health is a big focus of the Max Mex strategy.

Strategy 130
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How Japan’s love for denim is influencing Levi’s premium collections

Inside Retail

What we call our premiumisation strategy is something that I’ve seen over the last two to three years that has paid significant dividends for us,” Huisamen told Inside Retail. “We’ve All with the ultimate goal of positioning Levi’s not only as a preservationist of denim culture but as a denim trendsetter. “We

Balance 262
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What comes after performance marketing?

Inside Retail

Performance marketing will lead to sales but it is not a viable strategy for generating broader brand awareness. Is it really one or the other? In the past, digitally native e-commerce brands have been able to capitalise on the ease and efficiency of performance marketing but this singular strategy might not be viable moving forward.

Marketing 246