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Akeneo Named Overall Ventana Research Value Index Leader in Product eXperience Management Research

Retail Focus

Akeneo , the product experience company, is pleased to announce that it has been recognised by Ventana Research , an independent market research and technology advisory services firm, as a Value Index Leader in the 2023 Product Experience Management (PXM) Value Index. To learn more about Akeneo, please visit www.akeneo.com.

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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. While they voted, they were also asked their opinions on different topics: where they were likely to wear their polo shirt and other items they would consider buying along with their polo shirt. Check it out here.

Strategy 230
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Listen up, first-time managers: Here’s what you probably don’t know yet

Inside Retail

It is assumed that when people move from a ‘doing’ role to a ‘managing’ role, they will know what they need to do and that they will ‘pick up’ how to lead as they go along. Are you new to managing a team, and wondering why it’s harder than you expected? The relationships with your team can change. Hard versus soft skills.

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How Japan’s love for denim is influencing Levi’s premium collections

Inside Retail

But this is not a replication of history, Inside Retail spoke to Nuholt Huisamen, managing director of Levi Strauss & Co for East Asia Pacific, about how nostalgia is fueling the future of the business. All with the ultimate goal of positioning Levi’s not only as a preservationist of denim culture but as a denim trendsetter. “We

Balance 262
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. There are countless examples of brands leveraging their success stories through various PR strategies.

Marketing 290
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Mad Mex exits Asia. Here’s the new growth strategy for Australia

Inside Retail

Here, Clovis Young, founder and CEO at Mad Mex, shares the struggles the brand faced in Asia, the strategy for growth in Australia, and how the brand is ramping up its healthy eating message in stores. Was it purely related to Covid lockdowns or were there other factors at play? IR: Health is a big focus of the Max Mex strategy.

Strategy 130
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From product to practices: how fashion “sustainability” is finding its natural place in brand management practices.

Retail Focus

They changed their perspective by doing business by including clients in their practices. From a brand perspective, sustainability was a challenge: being able to deliver a profitable business while considering environmental, economic, and social resources for present and future generations.