Can Wesfarmers’ OnePass succeed where other membership programs failed?
Inside Retail
NOVEMBER 22, 2022
Earlier this year, Western Australia-based Wesfarmers announced the relaunch of its OnePass paid membership program, which offers free home delivery and other benefits across almost all of its retail businesses. The other advantage Wesfarmers has is that it is basing its offer on some of the best in the world, according to Cherrier.
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