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What comes after performance marketing?

Inside Retail

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. There has long been speculation around the law of diminishing returns in performance marketing and brands’ decreasing conversion rates are starting to suggest the same.

Marketing 246
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290
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JD.com’s discounts and Apple’s price cut Lunar New Year retail strategies

Inside Retail

As the Lunar New Year approaches, retailers around the globe are eagerly gearing up to embrace the festive spirit and capitalise on the significant market opportunities that this joyous occasion brings. Another company rolling out huge discounts in the Chinese market is JD.com.

Strategy 130
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How Japan’s love for denim is influencing Levi’s premium collections

Inside Retail

What we call our premiumisation strategy is something that I’ve seen over the last two to three years that has paid significant dividends for us,” Huisamen told Inside Retail. “We’ve So we naturally have to balance that heritage with youth, because that is ultimately what’s driving the growth in Asia markets,” he added.

Balance 262
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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. While they voted, they were also asked their opinions on different topics: where they were likely to wear their polo shirt and other items they would consider buying along with their polo shirt. Check it out here.

Strategy 230
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Experts weigh in on China’s supply chain risks and mitigation strategies

Inside Retail

In recent years, the Covid-19 pandemic exposed the vulnerability of supply chains, and the ongoing trade tensions between China and other major economies have added further complexity and uncertainty to the situation. The bulk purchase of products is also a good strategy. companies that rely on China.

Strategy 130