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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. While they voted, they were also asked their opinions on different topics: where they were likely to wear their polo shirt and other items they would consider buying along with their polo shirt. Check it out here.

Strategy 230
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. There are countless examples of brands leveraging their success stories through various PR strategies.

Marketing 290
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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI). Personalization capabilities: Choose a tool equipped for personalized communication through user segmentation and tailored content.

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“Doing nothing wasn’t an option”: M.J. Bale CEO Matt Jensen

Inside Retail

Everyone in the company knows them and we use them to keep each other on track. Travelling – I like to travel a lot for work and with the family, and this also helps with fresh perspectives. Seeing our tailoring on these professional athletes is really the manifestation of that. MJ: I can’t speak on behalf of other brands.

Tailored 260
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How to create a gender-equal workplace, according to an Amazon HR leader

Inside Retail

We spoke to Jacqui Marker, Amazon’s HR operations director in Australia, Singapore, China and MENA, about how the online retailer is working to create a more gender-equal workplace and her advice for other businesses. From my perspective, the most critical component of building this framework is having a safe space for women.

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Emma CEO Manuel Müller on the secret to his mattress brand’s global success

Inside Retail

The strategy appears to be working. Other countries, like Germany and the UK, where we are the market leaders – not only online, but overall – we might only grow by maybe 25 to 30 per cent.”. This is part of the brand’s strategy to tailor its assortment to its retail partners. A$30 million marketing budget.

Tailored 130
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How Retail Businesses Can Excel With Customer Services

Retail Focus

It is more about providing top-notch customer services to give them a reason to choose your brand over the others and recommend it as well. This article highlights actionable strategies that can help retail businesses win the customer service game. Exceptional customer service goes beyond driving sales.