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Why maintaining your security system is better for your bottom line

Inside Retail

It’s important to have your security systems functioning, both from a liability perspective so the centre can cover itself, but also from a security perspective, so the security team can manage the centre,” said H3C Plus Security director Nicholas Churchill. It needs upkeep – otherwise you’ll be replacing it quickly.”.

Line 214
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. Swift’s brand promise has always centred on quality products.

Marketing 290
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Five key takeaways from LVMH, M&S and others at the World Retail Congress

Inside Retail

Most executives I spoke to have engaged in some level of cost cutting. Beauty giant Sephora recently made a comeback in the UK and on the day that it opened its new flagship in London, there were customers lined up around the block – despite its e-commerce offer. And I would say Australia fits into the latter category, too.

Other 130
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Why Shona Joy is filling in the missing piece of the circular fashion puzzle

Inside Retail

“We’ve decided to prioritise repair with the focus on ensuring the garments we are producing are being worn for longer, with the hope that our garments can be kept in a suitable condition to be able to offer resale or repair down the line,” Shona Joy’s chief operating officer, Danielle Millar, told Inside Retail. “As

Fashion 246
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New & Lingwood launches its new concept, RE:NEW at 19 Saville Row

Retail Focus

Located on London’s iconic Savile Row, RE:NEW’s location uniquely positions it to contribute to larger conversations about how heritage brands can embrace the forward-facing perspective that customers expect, while still respecting the tradition and legacy of the brand’s past.

Concept 147
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Five leadership lessons from L’Occitane Group’s head of travel retail in Apac

Inside Retail

Green Yip: I grew up in a large family with five other siblings in Hong Kong, so that’s where I first realised how much I liked to be around people. My perspective: for more than ten years I held the title of area manager, but my role was never the same each year. Inside Retail: Tell me about your career journey.

Hobbies 147
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Yoox Net-a-Porter: Here’s how to win at e-mail marketing

Inside Retail

According to an eMarketer study, effective enewsletters can generate a return on investment of 122 per cent, four times higher than any other digital marketing channel – as long as they land in recipients’ inboxes and are compelling enough to be read by consumers. Always think of the subject lines and the type of content. “I

Marketing 246