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How to Select the Right Distributor for Your New Product Brand

Retail Bound

This includes its features, target market, and unique selling points. For example, if you are launching a luxury skincare line, you may want to work with a distributor that specializes in high-end beauty products. This includes determining your target market, pricing strategy, and marketing plan.

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Inside Ikkari’s first physical store – and its plans for more

Inside Retail

The plan from the beginning was to make something that would synergise with the Aje Collective’s other businesses, and which complemented the health-focused lifestyle Norris saw in Aje’s target market. The customer that comes through Aje Athletica is moving with pace, and she’s also engaged in the fashion element. “I

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From Ralph Lauren to Patagonia: How to build an aspirational economy

Inside Retail

Strangely enough, it’s more along the lines of the late [Off-White creative director] Virgil Abloh where you change something by 3 per cent”, said Andjelic during a presentation on the business of the aspirational economy during Vivid Sydney. When we talk about creativity, it’s not actually about creating something new.

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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer. Singh also noted that Sugar’s target market likes to experiment and explore products from different brands to evaluate the best suited ones for their needs and requirements.

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In retail, there’s no one-size-fits-all approach to accessibility

Inside Retail

Mainstream media often neglects to show a true depiction of the disabled population, which can lead some retail businesses to underestimate how wide of a consumer market there is to engage with. According to research and advisory firm Coresight Research, the adaptive clothing market is set to reach $84 billion (US$54.8

Fashion 130
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How TikTok Changed the Way Consumers Shop

Retail Bound

Remember that patience is a virtue, and the goal should be to engage with your TikTok audience and drive sales over time. The brands that can leverage the trends and make more informed, targeted marketing decisions will not only grow their community, but also their bottom line.

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How to Master Retail Design Concepts: Transforming Your Store into a Shopper’s Haven

Greater Group

While that remains the bottom line of all retail design, the retail design concepts of today focus on forming a connection between a brand and the consumer. This is the concept itself or the idea behind the design, coupled with a branding or marketing objective, expressed through lighting, colour and other elements.

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