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How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

Kopanidis believes that brands have reduced this consumer group to a stereotype that does not want to engage in the lifestyles and hobbies that are so often attributed to Gen X, Millennial, Gen Z and now Gen Alpha.

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How to Select the Right Distributor for Your New Product Brand

Retail Bound

This includes its features, target market, and unique selling points. On the other hand, if your product is more budget-friendly and appeals to a wider audience, then partnering with a larger distributor that caters to a mass market may be the way to go.

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Culinary revolution: Meals in Minutes founders talk innovation, global expansion

Inside Retail

Its innovative cooking approach sets it apart from other meal kits in the market. Lim believes that this will involve implementing targeted marketing initiatives, leveraging social media platforms, and forming strategic partnerships to enhance visibility and brand recognition.

Expansion 130
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How to manage the cultural divide in the workplace

Inside Retail

This can cause confusion and make your initial engagement with the new setting challenging. Here are three tips to help you bridge the gap between your culture and the culture of your target market. Business owners often don’t appreciate just how different the culture of a new market is until they get started. The result?

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Inside Ikkari’s first physical store – and its plans for more

Inside Retail

The plan from the beginning was to make something that would synergise with the Aje Collective’s other businesses, and which complemented the health-focused lifestyle Norris saw in Aje’s target market. The customer that comes through Aje Athletica is moving with pace, and she’s also engaged in the fashion element. “I

Planning 246
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Influencer Marketing: How to Collaborate with Influencers 

Trade Show Booth Companies - Trade Group

They also engage with their audience through different mediums such as blogs, videos, and podcasts. FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" What is influencer marketing? Audience demographics: Analyze the demographics of the influencer’s audience to ensure they match your target market.

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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer. This has helped the brand carve out a niche in a cluttered market where brands spend more time talking about discounts than the power of beauty and cosmetics.

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