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How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

Kopanidis believes that brands have reduced this consumer group to a stereotype that does not want to engage in the lifestyles and hobbies that are so often attributed to Gen X, Millennial, Gen Z and now Gen Alpha.

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What investors want: The four e-commerce metrics that matter most

Inside Retail

Know your Return on Advertising Spend (ROAS). Advertising through platforms such as Facebook, Instagram, TikTok and Google Ads has been the formula to success for many online retailers. Ideally, you want a fairly steady advertising spend, while your overall revenue has grown at a faster rate.

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How to Plan a Successful Product Launch at Trade Shows

Trade Show Booth Companies - Trade Group

Other benefits of launching new products at trade shows include: Attracting new and current customers at the same time A set deadline that helps motivate work on the project to reach completion Raising awareness of company and industry news Creating excitement among the target market Generating leads and building relationships.

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Achieving Business Goals: Marketing Targeting

Retailing Insight

I f you’re planning to expand your business into new markets or launch new products, you need to find your target markets to maximize your success. A target market is a group of people, also known as end users, that are identified to be your product or services best potential customers. Who Is Your Customer?

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Achieving Business Goals: Media Marketing

Retailing Insight

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. I will not be giving all the methods but have tried to cull the best media marketing for retail stores, publishers and product makers.

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Tips and Tricks for Creating Effective Displays for CPGs

Creative Displays Now

You can use intriguing and eye-catching point-of-purchase (POP) displays to enhance your product presentation and engage more shoppers. POP displays offer an opportunity to distinguish your brand and products from others. What will make my product stand out to my target market?

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Influencer Marketing: How to Collaborate with Influencers 

Trade Show Booth Companies - Trade Group

They also engage with their audience through different mediums such as blogs, videos, and podcasts. FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" What is influencer marketing? Audience demographics: Analyze the demographics of the influencer’s audience to ensure they match your target market.