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Five Strategies for engaging Gen Z through experiential marketing 

Trade Show Booth Companies - Trade Group

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Here are some strategies to effectively engage Gen Z consumers. Take Generation Z, for instance.

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How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

Kopanidis believes that brands have reduced this consumer group to a stereotype that does not want to engage in the lifestyles and hobbies that are so often attributed to Gen X, Millennial, Gen Z and now Gen Alpha.

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Smarter data: Reach high-propensity shoppers and deliver optimal digital impact

Inside Retail

By targeting high propensity to purchase individuals, you can expect: Higher conversion rates – because a high propensity audience consists of people most likely to purchase the product or service being promoted, they’re more likely to convert into paying customers.

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What investors want: The four e-commerce metrics that matter most

Inside Retail

Know your Return on Advertising Spend (ROAS). Advertising through platforms such as Facebook, Instagram, TikTok and Google Ads has been the formula to success for many online retailers. Ideally, you want a fairly steady advertising spend, while your overall revenue has grown at a faster rate.

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How to Plan a Successful Product Launch at Trade Shows

Trade Show Booth Companies - Trade Group

Other benefits of launching new products at trade shows include: Attracting new and current customers at the same time A set deadline that helps motivate work on the project to reach completion Raising awareness of company and industry news Creating excitement among the target market Generating leads and building relationships.

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10 workplace culture secrets revealed

Inside Retail

What is the secret to great workplace culture and engagement? Research consistently shows that if you develop a workplace culture that engages your teams, you will enjoy higher customer satisfaction, loyalty, productivity and profitability, and lower employee turnover.

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Tips and Tricks for Creating Effective Displays for CPGs

Creative Displays Now

You can use intriguing and eye-catching point-of-purchase (POP) displays to enhance your product presentation and engage more shoppers. A few different ways to enlighten customers about your business include: Share your brand’s story: Establish how your products came to be in a succinct and engaging way.

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