Trade Show Booth Companies - Trade Group

SEPTEMBER 20, 2023

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Recognizing the nuances of psychographic distinctions enables more precise targeting. Take Generation Z, for instance.

Engagement 52

Engagement Strategy Marketing Social Media 52

Retail Bound

NOVEMBER 21, 2023

It’s a Match The report is broken down into three key phases that define the shopping culture, the first being ‘It’s a Match’ which highlights the importance of brands building trust with their audience through honest, relatable, authentic perspectives. In fact, social media advertising is expected to top $247 billion by 2027.

Consumer 52

Consumer Shopping Social Media Perspective 52

Inside Retail

JULY 21, 2021

However, Sorensen warns brands from taking a half-hearted approach to podcasting and advises fully investing in the platform in order to reap its full benefits and create a highly engaged community. I think what makes an interesting podcast is having a niche to focus on and a unique perspective or take on that niche,” Lee said.

Social Media 246

Social Media Light Target Market Marketing 246

RetailMinded

OCTOBER 1, 2023

In this era of the “Retail Renaissance,” independent retailers are in a prime position to carve their niche in the market through innovative marketing ideas and concepts. The fusion of digital technology, experiential engagement, and personalized narratives empowers these retailers to thrive.

Strategy 52

Strategy Social Media Display Engagement 52