Inside Retail

MARCH 28, 2022

With e-commerce businesses, the platforms we use to facilitate online business such as Shopify, various apps and software that directly integrate with the platform and performance marketing tools, give us real-time insight into the analytics and metrics that matter. Know your Return on Advertising Spend (ROAS).

Advertising 130

Advertising Customer Retention Target Market Marketing 130

Inside Retail

JANUARY 26, 2023

What is the secret to great workplace culture and engagement? Research consistently shows that if you develop a workplace culture that engages your teams, you will enjoy higher customer satisfaction, loyalty, productivity and profitability, and lower employee turnover.

Gifts 130

Gifts Engagement Planning Target Market 130

Creative Displays Now

APRIL 4, 2023

The consumer packaged goods (CPGs) market is extremely competitive. You can use intriguing and eye-catching point-of-purchase (POP) displays to enhance your product presentation and engage more shoppers. Taking time to explore your target market will help your brand determine the best way to capture shoppers’ attention in stores.

Display 90

Display Target Market Color Advertising 90

Inside Retail

AUGUST 11, 2023

How large is the market for accessible products? Mainstream media often neglects to show a true depiction of the disabled population, which can lead some retail businesses to underestimate how wide of a consumer market there is to engage with. The reality is that there is no one example of what a disabled consumer looks like.

Fashion 130

Fashion Consumer Layout Marketing 130

Retail Bound

NOVEMBER 21, 2023

When planning your marketing strategy, consider educational content that addresses a pain point of your core community — whether it’s a tutorial, quick tips, or debunking popular (often viral) myths. Remember that patience is a virtue, and the goal should be to engage with your TikTok audience and drive sales over time.

Consumer 52

Consumer Shopping Social Media Perspective 52

Inside Retail

JULY 21, 2021

We’re really leaning on the talent and the authenticity of our store team members and platforming it in our podcast,” said chief marketing officer Kate Blythe. Don’t try to appeal to everyone — know who your target market is, and speak directly to them about the things that you know they’re interested in or curious about.

Social Media 246

Social Media Light Target Market Marketing 246

RetailMinded

OCTOBER 1, 2023

In this era of the “Retail Renaissance,” independent retailers are in a prime position to carve their niche in the market through innovative marketing ideas and concepts. The fusion of digital technology, experiential engagement, and personalized narratives empowers these retailers to thrive. Let’s hop in!

Strategy 52

Strategy Social Media Display Engagement 52

Retail Bound

FEBRUARY 29, 2024

Beginning with idea generation and market research to identify market gaps, companies go through multiple stages of product development before launching the product. Research phase Before diving into ideation, it’s essential to grasp market demand.

Concept 52

Concept Consumer Design Consumer Electronics 52

Retailing Insight

JANUARY 22, 2024

I f you’re planning to expand your business into new markets or launch new products, you need to find your target markets to maximize your success. A target market is a group of people, also known as end users, that are identified to be your product or services best potential customers. Who Is Your Customer?

Marketing 52

Marketing Target Market Gifts Social Media 52

Retail Bound

APRIL 8, 2021

What you do not often see in the market are the 100 failed products that preceded or followed the successful product that made it. Not doing extensive market research. Over spending before market validation. So, without further adieu, here are 5 major pitfalls to avoid when launching a new product: 1.

Marketing 52

Marketing Other Concept Target Market 52

Rose

MARCH 24, 2020

In years past, visual merchandising strategy consisted largely of displays, fixtures and signware designed to attract, engage and motivate a customer toward making a purchase — part of a retail experience that could be described as transactional. That’s because the retail experience is evolving.

Visual Merchandising 64

Visual Merchandising Merchandising Art Display 64

Trade Show Booth Companies - Trade Group

APRIL 7, 2022

Are you confronted with doubts and internal opposition about how productive your trade show marketing program is going to be for your business? Did you know the two biggest challenges ANY marketing coordinator faces about trade shows are… Not being able to cope with rising costs and. Not being able to effectively measure ROI?

Marketing 52

Marketing Target Market Location Management 52