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How to Select the Right Distributor for Your New Product Brand

Retail Bound

This includes its features, target market, and unique selling points. On the other hand, if your product is more budget-friendly and appeals to a wider audience, then partnering with a larger distributor that caters to a mass market may be the way to go.

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Tips and Tricks for Creating Effective Displays for CPGs

Creative Displays Now

You can use intriguing and eye-catching point-of-purchase (POP) displays to enhance your product presentation and engage more shoppers. POP displays offer an opportunity to distinguish your brand and products from others. Explore questions like: What does my target customer value?

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How to Plan a Successful Product Launch at Trade Shows

Trade Show Booth Companies - Trade Group

A product launch is a marketing event that precedes the release of a new product. It’s an opportunity to introduce the new product to potential customers and promote it to industry influencers and consumers. You can launch an old product to a new audience or different market segment. Have a solid digital marketing plan.

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9 Tips for Exhibitors at Trade Shows

Retail Bound

By taking the time to research other businesses in your industry, you can gain a better understanding of what products and services they offer, their pricing structures, and their target markets. Promoting your participation ahead of time can help you attract more visitors to your booth, and ultimately generate more sales.

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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer. This has helped the brand carve out a niche in a cluttered market where brands spend more time talking about discounts than the power of beauty and cosmetics.

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Influencer Marketing: How to Collaborate with Influencers 

Trade Show Booth Companies - Trade Group

They also engage with their audience through different mediums such as blogs, videos, and podcasts. FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" What is influencer marketing? Audience demographics: Analyze the demographics of the influencer’s audience to ensure they match your target market.

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How to Market Your Small E-Commerce Business To An International Audience

RetailMinded

Mastering the language is beneficial if you aim to enter the French or other European online markets. Start with English, and as your business grows, expand to other languages. Well, other people feel the same way. Share engaging content, run targeted ads, and connect with potential customers from around the world.