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Five Strategies for engaging Gen Z through experiential marketing 

Trade Show Booth Companies - Trade Group

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Use experiences to promote products Generation Z isn’t driven by acquiring possessions for the sake of ownership.

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What The Iconic’s partnership with Cancer Council signals about retail’s power

Inside Retail

The Iconic has partnered with the Cancer Council with support from the Australian Government to promote sun-smart dressing as part of a joint cancer prevention and advocacy effort. The best retail collaborations appear to be organic, and this partnership met the mark with The Iconic promoting sun safety from a style and fashion perspective.

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Smarter data: Reach high-propensity shoppers and deliver optimal digital impact

Inside Retail

Aussie shoppers are increasing brand-switching habits by always comparing prices (73 per cent); making unplanned purchases after seeing promotions and discounts (68 per cent) and stocking up on sale items (80 per cent) (1). Using a high-propensity audience is a very effective way to promote your products or services through digital channels.

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Understanding Generative AI for Retail

Theatro

Simply put, it enables machines to engage with humans in a more intuitive manner, adept at handling casual conversations and answering basic queries. It has the power to craft detailed, engaging product descriptions and visuals, ensuring an up-to-date and immersive shopping experience for customers.

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9 Tips for Exhibitors at Trade Shows

Retail Bound

By taking the time to research other businesses in your industry, you can gain a better understanding of what products and services they offer, their pricing structures, and their target markets. Promoting your participation ahead of time can help you attract more visitors to your booth, and ultimately generate more sales.

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How to Plan a Successful Product Launch at Trade Shows

Trade Show Booth Companies - Trade Group

A product launch is a marketing event that precedes the release of a new product. It’s an opportunity to introduce the new product to potential customers and promote it to industry influencers and consumers. You can launch an old product to a new audience or different market segment. Have a solid digital marketing plan.

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Tips and Tricks for Creating Effective Displays for CPGs

Creative Displays Now

You can use intriguing and eye-catching point-of-purchase (POP) displays to enhance your product presentation and engage more shoppers. A few different ways to enlighten customers about your business include: Share your brand’s story: Establish how your products came to be in a succinct and engaging way.

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