Engagement Focal Point Promotion Target Market 
Rose
MARCH 24, 2020
In years past, visual merchandising strategy consisted largely of displays, fixtures and signware designed to attract, engage and motivate a customer toward making a purchase — part of a retail experience that could be described as transactional. Manufacturers often provide such promotional tools; don’t hesitate to use them.
Greater Group
JUNE 9, 2023
Where the transaction was once the sole focal point of retail design, modern shopfitters and designers take the entire shopping experience into consideration: Someone glimpses a shop window and enters the shop, then browses and samples or tries on the merchandise, eventually making it to the counter and walking out with a purchase.
Greater Group
JUNE 25, 2023
In developing the brand story, the business does not focus on itself, but rather on its target market and that market’s problems. Exploring the product offerings takes time, which means slowing the target market down while they are in the store.
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