Retail Focus

SEPTEMBER 5, 2022

Online retailers could learn a lot from the bustling online casino industry when it comes to keeping customers engaged. Online Casino Industry is Designed for Engagement. Indeed, introducing iGaming-inspired elements could boost engagement on shopping pages and give customers a reason to keep coming back for more.

Customer Engagement 130

Customer Engagement Engagement Form Promotion 130

Compliantia

JULY 4, 2023

In fact, for brick and mortar retailers, promotions generally account for anywhere from 10% to 45% of total revenue. Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.

Promotion 95

Promotion Location Management Tailored 95

Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. SMS has enabled us to quickly communicate new product launches, promotions, and any exciting events to our customers. For example, we can send a campaign to all customers.

Marketing 278

Marketing Promotion Flow Strategy 278

Inside Retail

APRIL 26, 2024

You can increase customer retention by creating loyalty programs, improving the customer experience, offering personalised services or promotions, or simply focusing on improving product range or quality. TikTok’s algorithm, for example, curates feeds based on user activity and preferences, not engagement rates.

Customer Retention 277

Customer Retention Social Media Curate Advertising 277

Trade Group

AUGUST 18, 2021

What can you do to engage guests and fulfill your trade show goals of leads, signups, or purchases with only a few days to create an impression and stand out from comparable companies on the floor? This approach begins with engaging and converting visitors in a setting with a variety of different possibilities.

Engagement 98

Engagement Display Gifts Strategy 98

Inside Retail

DECEMBER 15, 2021

For physical stores, the obvious trends are an integration with other channels, and the increase in various in-store technologies. Regardless of what we call it, the fact remains that physical stores will still need to be more integrated with other channels, and with emerging technologies, across 2022.

Other 130

Other Balance Consumer Space 130

Inside Retail

JUNE 1, 2023

Growing consumer expectations of free delivery and free returns are placing pressure on retailers who on one hand recognise customer demand, but on the other are trying to reduce their operating costs. Others might order two or three sizes of the same item and return the ones that don’t fit. “It’s Is that conflicting?

Balance 234

Balance Promotion Strategy Consumer 234

Parker Design

OCTOBER 11, 2021

That’s why the use of infographics can really help you maximise the effectiveness of your marketing or internal engagement campaigns, as they allow your audience to understand complex messages quickly. 1 – Create impact to engage. 2 – Tell your story a different way. 4 – Surprise your audience . 6 – Let design tell your story.

Engagement 52

Engagement Design Unity Reimagine 52

Inside Retail

NOVEMBER 14, 2022

He says it is essential retailers adopt an omnichannel approach, so that online and offline do not compete with each other but work in a hybrid approach complementing each other and driving customer engagement. Personalisation is a key to engagement.

Engagement 289

Engagement Customer Engagement Strategy Promotion 289

Inside Retail

JANUARY 2, 2024

Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. This is a highly effective tool for reaching your most engaged customers. Ready to deeply engage with your customers all year long?

Strategy 130

Strategy Marketing Social Media Engagement 130

Inside Retail

DECEMBER 5, 2023

Black Friday Cyber Monday (BFCM) will have been a customer data goldmine for every retailer, delivering a huge increase in traffic and engagement across websites and messaging. That represents a massive opportunity to engage prospects and convert them into customers. What deals outperformed others?

Strategy 130

Strategy Engagement Flow Promotion 130

Inside Retail

JULY 19, 2022

But now that customers are more tech-savvy and accustomed to online retail than ever before, brick-and-mortar retailers need to up their game and provide excellent in-store experiences if they want to lure people in and continue to engage them in-store. Here are a handful of ways that physical stores need to evolve in this new environment. .

Display 246

Display Promotion Engagement Shopping 246

Parcel Pending

JANUARY 10, 2023

Employee engagement is critical to motivating and retaining a workforce. When you have engaged employees, they display enthusiasm, involvement, and commitment to their jobs, and to the company as a whole. The Benefits of Improving Employee Engagement. Here are 8 ways to improve employee engagement across your organization.

Engagement 40

Engagement Management Perspective Strategy 40

Inside Retail

APRIL 29, 2024

It’s clear helping others is in Walker’s DNA and his coined term ‘freedom explorer’ is a testament to his mission of reducing waste and creating community engagement for social impact. When I told Alison at Good360 that I wasn’t going to work for Woolies anymore and I was going to try some other things.

Engagement 147

Engagement Management Other Promotion 147

Retail Focus

OCTOBER 17, 2023

Regular readers of Retail Focus will remember a recent article that focused on surfaces in retail and how shops and other venues can utilise these as part of their marketing strategy to help drive more sales. Through the use of window, wall, floor and outdoor branding, you can communicate with customers without even saying a word.

Promotion 162

Promotion Outdoor Space Display 162

Inside Retail

MARCH 18, 2024

Mark Eggers, co-founder of Yarno – the tech company that created a gamified team-based learning solution aimed at retail workers (and others who don’t sit behind a desk all day) – says businesses relying on outdated training formats are missing upselling opportunities.

Engagement 130

Engagement Form Promotion Tailored 130

Snap Retail

APRIL 13, 2021

You need to reach them on the right platforms with the right messages to engage and appeal to them. Promote a lifestyle. By focusing on the lifestyle and experiences instead of the products themselves you’ll be able to engage younger audiences with your whole brand. Focus on your values. Image: YouTube.

Engagement 52

Engagement Social Media Promotion Marketing 52

Inside Retail

SEPTEMBER 7, 2023

But beyond that, similar to other e-commerce platforms, using it isn’t entirely risk- or guilt-free. An effective marketing strategy Unlike other e-commerce platforms that focus on functional benefits such as saving money, Temu caters to consumers’ emotional needs. It also works especially well with sales promotions.

Advertising 130

Advertising Promotion Strategy Consumer 130

Inside Retail

SEPTEMBER 9, 2021

The economics of pharmacy retail also support digital engagement. Many FMCG brands sold in pharmacies have high margins and the FMCG industry is keen to partner with retailers to engage digitally with consumers. Using loyalty rewards to promote health outcomes. Merging above-the-line and below-the-line promotions.

Promotion 239

Promotion Line Advertising Management 239

Inside Retail

FEBRUARY 26, 2024

About 180 retail businesses collapsed in the September quarter alone; only the construction, accommodation and other services sectors had more attrition. The global economic outlook continues to be unsettled, as financial, geopolitical and other challenges weigh on confidence, force costs higher and erode margins.

Customer Retention 147

Customer Retention Strategy Consumer Promotion 147

Inside Retail

OCTOBER 12, 2023

Well, join the queue of others who are weary. Every day, we influence other people in some way shape or form. Let others confer and promote you in that context if relevant. If the title is genuinely befitting, use clever and creative ways to communicate with stories and proof to engage. Everyone has value.

Social Media 130

Social Media Promotion Concept Other 130

Inside Retail

NOVEMBER 6, 2023

By leveraging advanced forecasting to increase front-line engagement, Zebra Workcloud can boost output and satisfy customers. That’s invaluable for retail brands given that research from Zippia shows that companies that promote collaboration and communication at work can enjoy a 50 per cent reduction in staff turnover.

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Pattern Harmony Balance Line 299

Retail Focus

MAY 30, 2023

Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. Other brands, such as LuluLemon or Huda Beauty, have invested in the power of digital to grow a following and establish an engaged community.

Retail Design 130

Retail Design Design Engagement Display 130

Inside Retail

NOVEMBER 7, 2023

Smthgood isn’t just another online shopping destination; it’s actually harnessing the power of gamification, engagement and loyalty to incentivise consumers to make more thoughtful purchases. Creators even get rewarded for interacting with other users. Coins can be converted for cashback to be used on our platform,” he added.

Fashion 264

Fashion Curate Social Media Engagement 264

Inside Retail

MARCH 3, 2024

Customer loyalty is an ongoing relationship with your shopper, ultimately demonstrated by how willing they are to engage with and repeatedly purchase from you versus your competitors. Whereas a loyalty program is a structured approach to rewarding existing shoppers for their purchases through incentives.

Marketing 290

Marketing Customer Retention Strategy Planning 290

Retail Focus

APRIL 4, 2024

For decades, these brands, whether in fashion, automotive, hospitality, or any other domain, have held a steadfast position at the pinnacle of their respective industries. Upholding their brand’s legacy and exclusivity is necessary while also exploiting the potential of digital technologies to reach, engage, and retain their clientele.

Social Media 147

Social Media Strategy Balance Engagement 147

Inside Retail

DECEMBER 11, 2023

It is exciting and, perhaps more this year than any other, provides welcome discounts to cheer otherwise gloomy consumers shaken by economic tremors, including rises in interest rates and non discretionary cost of living increases.

Engagement 147

Engagement Promotion Shopping Consumer 147

Retail Focus

NOVEMBER 22, 2023

The holiday season’s magical air of celebration and joy influences how people shop and engage with brands. Furthermore, I assess their impact on the visibility of a brand, customer engagement, and overall success. Senior retail consultant at Univers Retail | Published author | Visiting lecturer.

Social Media 162

Social Media Gifts Jewelry Curate 162

Retail Focus

DECEMBER 12, 2023

During Christmas, when the ingenuity and artistic flair invested in window displays reach an unprecedented zenith, this role shines even more brightly than it does in any other season. Retailers who incorporate interactive elements can encourage passersby to engage with the scene, which enhances the overall experience and makes it memorable.

Art 264

Art Display Light Curate 264

Inside Retail

JULY 6, 2023

The weeks leading up to Christmas, Cyber Monday, and Black Friday typically see a surge in promotional activity that can account for a significant portion of a brand’s annual revenue. This to ensure that there’s sufficient hype and energy surrounding its promotions, and that it’s able to scale its operations to meet demand.

Strategy 242

Strategy Promotion Consumer Engagement 242

Inside Retail

SEPTEMBER 20, 2023

Their customers aren’t engaging with the brand as much – but without the experimentation process, you might not know for six, nine or 12 months why it didn’t work, because you’re just guessing. There are multiple ways to display a promotion. You can add urgency, it’s selling fast.

Engagement 264

Engagement Flow Marketing Display 264

Inside Retail

JANUARY 5, 2023

It will enable Nike to extend the reach of its workout program while enhancing brand visibility, and provide Netflix with highly engaging content. I can imagine [that] Nike would be fascinated to know who are doing their workouts, and what types, to position future products and promotions,” he said. Cut through the noise.

Customer Engagement 244

Customer Engagement Engagement Consumer Strategy 244

Inside Retail

SEPTEMBER 21, 2023

What’s critical to being BFCM-ready is the understanding that this event – formerly characterised by multiple discount codes and hurriedly sent emails – has evolved into a well-structured strategic endeavour as retailers assemble cross-functional teams, chart out detailed promotional strategies and methodically segment their customer base.

Engagement 130

Engagement Strategy Promotion Customer Engagement 130

Inside Retail

APRIL 23, 2023

NFTs, on the other hand, provide a unique and verifiable way to represent loyalty program rewards and incentives, making them more difficult to duplicate and enabling businesses to offer one-of-a-kind rewards to their customers. These tokens can then be redeemed for rewards or used to access exclusive content or experiences.

Gifts 130

Gifts Engagement Social Media Art 130

Retail Focus

SEPTEMBER 27, 2022

Mobile commerce is any marketing activity, which retailers use in promoting their services and products through mobile devices. With mobile marketing, online industries such as online retail and the e-casino – which offer numerous free bonuses – can create customised promotions for regular users on their platforms. Visual Marketing .

Social Media 130

Social Media Advertising Promotion Tailored 130

Inside Retail

DECEMBER 12, 2021

People are spending more time on social media in general, but they are spending less time engaging with others content. Gone are the days when social media was just about promoting products or services, it’s also about building a community. Bite-sized content. It is expected to increase up to 6.4 million by the year 2024.

Social Media 298

Social Media Marketing Engagement Form 298

Retail Focus

MARCH 30, 2023

Start Networking With Influencers Reach out to stylists, bloggers, influencers, and other relevant people in your industry to forge relationships. Leverage Programs and Promotions Offer creative promotions to entice customers to buy. Make sure these people have an audience in your niche.

Retail Sales 130

Retail Sales Promotion Tailored Gifts 130