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How Color Psychology Influences Retail Sales

Creative Displays Now

Color psychology is the study of how colors subtly influence human emotions, decisions and perceptions. Using colors strategically in product displays or branding can evoke specific feelings to foster connections with your brand or products to drive purchases.

Color 98
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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Over the last four years, the brand has built a strong direct-to-consumer and retail presence and loyal consumer base, thanks to its variety of brightly colored and boldly patterned intimates and other apparel, and a marketing strategy centred on micro-influencers and user-generated content.

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How to Create a Retail Store Interior: 6 Tips to Attract More Buyers

Retail Focus

Some are filled with customers, and others are so empty that they would be lucky if even a fly decides to pay a visit. It should lead smoothly to other parts of the store, making sure your customer traffic passes all your displays before making it to the exit. Choose the Signature Color Scheme. Update Your Displays.

Interior 130
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How To Create A Happy Workplace? Business Environment Design Matters

All Work

Visionary leaders recognize that an employee-focused environment promoting happiness and engagement enhances productivity, sales, and retention, thereby improving the company’s overall performance. Happy employees are also more likely to stay with their employers and stay engaged in their work.

Design 73
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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

In the two digital campaigns, “Vote For Your Favorite Long Sleeve Polo Color” and “New Outerwear Collection for Fall/Winter 2020,” Lacoste sought to learn the fashion preferences of their consumers and how consumers prefer to wear their clothes. Vote For Your Favorite Long Sleeve Polo Color. Campaign objectives.

Strategy 230
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The Art and Business of Christmas Windows in Retail

Retail Focus

During Christmas, when the ingenuity and artistic flair invested in window displays reach an unprecedented zenith, this role shines even more brightly than it does in any other season. Retailers who incorporate interactive elements can encourage passersby to engage with the scene, which enhances the overall experience and makes it memorable.

Art 264
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A Playful Office Doesn’t Have To Look Like a Playground

All Work

Science tells us that engaging in play has a range of cognitive, social, physical, and emotional benefits. Play can be a vital component of a thriving, creative, and engaged office culture. Workplace fun benefits employees’ health and well-being, increases engagement, promotes collaboration, and fosters creativity.