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Navigating the fine line between AI, personalisation and engagement

Inside Retail

Even if they haven’t bought a product yet, the behaviour of other customers may indicate that they will. The risks of personalisation But it’s very easy for this personalisation to cross the line into intrusiveness. Recommendation engines are believed to drive up to 35 per cent of Amazon’s sales. Personalisation also drives loyalty.

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“At the starting line”: Building relationships and loyalty over Ramadan

Inside Retail

While certain retailers are identifying the commercial opportunities associated with the month of Ramadan, an expert suggests that Australian retailers are still “at the starting line” when it comes to authentic engagement with the Muslim community. Everyone is at the starting line,” she said.

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How to Manage Seasonal Sales and Promotions Across Multiple Locations

Compliantia

In fact, for brick and mortar retailers, promotions generally account for anywhere from 10% to 45% of total revenue. Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.

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Using AI workforce tools can boost margins, inspire staff, satisfy shoppers

Inside Retail

Better still, such an approach can boost the bottom line: Zebra’s research shows that retailers using intelligent labour forecasting to optimise staffing to customer traffic can boost their sales margin by up to 2 per cent. Zebra’s Workcloud is split into three solutions, (each formerly branded Reflexis).

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How pharmacies are tapping into personalisation tech

Inside Retail

The economics of pharmacy retail also support digital engagement. Many FMCG brands sold in pharmacies have high margins and the FMCG industry is keen to partner with retailers to engage digitally with consumers. Using loyalty rewards to promote health outcomes. Merging above-the-line and below-the-line promotions.

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Post-BFCM: Four strategies to retain your new customers

Inside Retail

Black Friday Cyber Monday (BFCM) will have been a customer data goldmine for every retailer, delivering a huge increase in traffic and engagement across websites and messaging. That represents a massive opportunity to engage prospects and convert them into customers. What deals outperformed others?

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How digital signage and kiosks can help stores match the online experience

Inside Retail

He says it is essential retailers adopt an omnichannel approach, so that online and offline do not compete with each other but work in a hybrid approach complementing each other and driving customer engagement. Personalisation is a key to engagement.