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Navigating the fine line between AI, personalisation and engagement

Inside Retail

Data analytics and AI can also detect wider patterns in customer data to predict how an individual customer might behave in the future. Even if they haven’t bought a product yet, the behaviour of other customers may indicate that they will. Recommendation engines are believed to drive up to 35 per cent of Amazon’s sales.

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How digital signage and kiosks can help stores match the online experience

Inside Retail

“Delighting and surprising customers during an in-store customer journey, inspiring them to make a purchase, is one thing, but customers want to save time and access solutions that allow them to order ‘out of stock’ or ‘premium limited-edition’ products, as well.”. Personalisation is a key to engagement.

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Day two at NRF: Retail bosses debunk Gen Z myths and discuss growth

Inside Retail

Although these three brands operate in very different retail sectors, Li, Piper and Pearson agreed on a few common tactics for effectively engaging with the Gen Z consumer, from focusing on and enhancing the in-store shopping experience to learning how to “share the pen” with this younger, social-media-savvy shopper.

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Why local retail communities are important, and how retail design can encourage community retailing.

Retail Focus

Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. Other brands, such as LuluLemon or Huda Beauty, have invested in the power of digital to grow a following and establish an engaged community.

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The customer is in control: Here’s the new payment and checkout experience

Inside Retail

As seen in major supermarkets, click-and-collect and self-service kiosks are now an in-store fixture, although there are more retailers from other categories deploying similar initiatives, such as sporting goods retailers, DIY stores and home hypermarkets. Customers come back for the conversation. Take your staff on the journey.

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Rajesh Grover on transforming Kanmo Group into an omnichannel machine

Inside Retail

“My digital transformation experience is shaped by my experience handling the various nuances and needs of customers that span geographies across different industries and making sure they are delighted at every touchpoint,” he told Inside Retail. Some cultures value individual achievement, while others emphasise collective success.

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The new trend in retail is hyper-efficiency

Inside Retail

With information gleaned from customers at each touchpoint, retailers are able to create an even more personalised and engaging shopping experience. It allows them to create a high-touch, personalised in-store ambience and to parallel that experience with unique online customer engagements. Efficiency redefined.