Inside Retail

NOVEMBER 14, 2022

“Delighting and surprising customers during an in-store customer journey, inspiring them to make a purchase, is one thing, but customers want to save time and access solutions that allow them to order ‘out of stock’ or ‘premium limited-edition’ products, as well.”. Personalisation is a key to engagement.

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Engagement Customer Engagement Strategy Promotion 289

Retail Times

APRIL 24, 2024

Brands will struggle to scale their video usage and harness critical customer engagement opportunities if they can’t overcome post-production challenges according to the first Cloudinary Global Video Survey of web developers, marketers and other business leaders across 15 countries.

Customer Engagement 52

Customer Engagement Engagement Other Marketing 52

Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. SMS has enabled us to quickly communicate new product launches, promotions, and any exciting events to our customers. For example, we can send a campaign to all customers.

Marketing 278

Marketing Promotion Flow Strategy 278

Retail Focus

AUGUST 4, 2022

The past 2 years have resulted in some major changes to the retail industry, such as a significant increase in online shopping, the rise of localisation and other changes in consumer behaviours. Pre-pandemic, engagement with global environmental issues was mired in a false sense of security and widespread apathy.

Engagement 162

Engagement Customer Engagement Curate Retail Design 162

Inside Retail

JANUARY 12, 2023

In Singapore, people living in the same apartment building have created community Facebook accounts to perform group buys, discovering products that others in their building are buying. Brand engagement beyond the transaction; FMCG brands should identify what products have higher engagement. Benefits far outweigh the drawbacks.

Social Media 264

Social Media Beauty and Health Engagement Customer Engagement 264

Inside Retail

APRIL 23, 2023

NFTs, on the other hand, provide a unique and verifiable way to represent loyalty program rewards and incentives, making them more difficult to duplicate and enabling businesses to offer one-of-a-kind rewards to their customers. They can then redeem their tokens for discounts, free products, or other perks.

Gifts 130

Gifts Engagement Social Media Art 130

Inside Retail

DECEMBER 8, 2022

The strategy aims to create better value and convenience for customers, resulting in deeper customer engagement across the board. Customers can now save $3 a month on the combined standalone pricing of both subscriptions. Further reading: Can Wesfarmers’ OnePass succeed where other membership programs failed?

Customer Engagement 130

Customer Engagement Engagement Strategy Other 130

Inside Retail

JANUARY 15, 2024

Although these three brands operate in very different retail sectors, Li, Piper and Pearson agreed on a few common tactics for effectively engaging with the Gen Z consumer, from focusing on and enhancing the in-store shopping experience to learning how to “share the pen” with this younger, social-media-savvy shopper.

Social Media 246

Social Media Engagement Consumer Artistic 246

Retail Focus

APRIL 4, 2024

For decades, these brands, whether in fashion, automotive, hospitality, or any other domain, have held a steadfast position at the pinnacle of their respective industries. Upholding their brand’s legacy and exclusivity is necessary while also exploiting the potential of digital technologies to reach, engage, and retain their clientele.

Social Media 147

Social Media Strategy Balance Engagement 147

Inside Retail

JULY 12, 2023

A recent study conducted by customer engagement platform Twilio revealed that marketers in the Asia-Pacific (APAC) region are not only embracing this transition but also recognising the vast potential of alternative data sources, particularly zero and first-party data. Multimillion dollar question.

Marketing 130

Marketing Customer Engagement Advertising Consumer 130

Inside Retail

JANUARY 2, 2024

Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. This is a highly effective tool for reaching your most engaged customers.

Strategy 130

Strategy Marketing Social Media Engagement 130

Inside Retail

APRIL 29, 2021

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives. Check it out here.

Strategy 230

Strategy Hobbies Color Customer Engagement 230

Retail Focus

MAY 30, 2023

Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. Other brands, such as LuluLemon or Huda Beauty, have invested in the power of digital to grow a following and establish an engaged community.

Retail Design 130

Retail Design Design Engagement Display 130

Inside Retail

JANUARY 24, 2022

As seen in major supermarkets, click-and-collect and self-service kiosks are now an in-store fixture, although there are more retailers from other categories deploying similar initiatives, such as sporting goods retailers, DIY stores and home hypermarkets. Customers come back for the conversation. Take your staff on the journey.

Engagement 162

Engagement Customer Engagement Sporting Goods Shopping 162

Retail Focus

NOVEMBER 22, 2023

The holiday season’s magical air of celebration and joy influences how people shop and engage with brands. Furthermore, I assess their impact on the visibility of a brand, customer engagement, and overall success. Senior retail consultant at Univers Retail | Published author | Visiting lecturer.

Social Media 162

Social Media Gifts Jewelry Curate 162

Inside Retail

OCTOBER 5, 2021

Talkdesk Research found that 63 per cent of retail CX professionals expect contact centre agents to communicate with customers via social media channels, in one year, demonstrating more growth year over year than any other channel. Learn more about what is in store for the retail contact centre of the future.

Social Media 246

Social Media Customer Engagement Engagement Management 246

Inside Retail

JUNE 1, 2023

Growing consumer expectations of free delivery and free returns are placing pressure on retailers who on one hand recognise customer demand, but on the other are trying to reduce their operating costs. Others might order two or three sizes of the same item and return the ones that don’t fit. “It’s

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Balance Promotion Strategy Consumer 234

Inside Retail

OCTOBER 9, 2023

Aside from other efforts to invest in renewable materials, recycling and reuse, democratising sustainable fashion is also a key focus for us,” she noted. Shopee, which is the most popular online marketplace in Southeast Asia, will naturally enable H&M to extend its affordable fashion offering to more customers.

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Fashion Engagement Shopping Customer Engagement 130

Inside Retail

JULY 23, 2023

Other groups really hold their membership to just their group – and we’re more relaxed about that. “We The vast majority are really engaged and – should they wish to leave – we don’t block them, which is quite unique in this industry.” We don’t tell our members what to do.

Engagement 130

Engagement Customer Engagement Planning Other 130

Inside Retail

SEPTEMBER 25, 2023

“My digital transformation experience is shaped by my experience handling the various nuances and needs of customers that span geographies across different industries and making sure they are delighted at every touchpoint,” he told Inside Retail. Some cultures value individual achievement, while others emphasise collective success.

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Tailored Strategy Engagement Accessories 130

Retail Focus

JUNE 16, 2023

On the other hand, it helps in gaining a deep understanding of the brand’s target audience’s needs, desires, and aspirations. Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience.

Social Media 264

Social Media Artistic Fashion Engagement 264

Inside Retail

SEPTEMBER 21, 2023

What’s critical to being BFCM-ready is the understanding that this event – formerly characterised by multiple discount codes and hurriedly sent emails – has evolved into a well-structured strategic endeavour as retailers assemble cross-functional teams, chart out detailed promotional strategies and methodically segment their customer base.

Engagement 130

Engagement Strategy Promotion Customer Engagement 130

Parcel Pending

SEPTEMBER 30, 2021

A successful reward program not only reinforces the purchase decision for an existing customer but can also bring a new customer (or customers) into the fold. Starbucks customers, for example, feel engaged with its annual free birthday drink. The Rewards of Rethinking Your Loyalty Program. Parcel Pending.

Customer Retention 52

Customer Retention Engagement Form Social Media 52

Inside Retail

OCTOBER 14, 2021

The new hub will house a mix of evergreen and seasonal aspirational and educational content, more than 30 free barbecue courses, paid masterclasses, member-only offers, and the opportunity to engage online with other barbecue aficianados.

Engagement 130

Engagement Outdoor Customer Engagement Marketing 130

Inside Retail

DECEMBER 11, 2023

It is exciting and, perhaps more this year than any other, provides welcome discounts to cheer otherwise gloomy consumers shaken by economic tremors, including rises in interest rates and non discretionary cost of living increases.

Engagement 147

Engagement Promotion Shopping Consumer 147

Inside Retail

MAY 3, 2021

With information gleaned from customers at each touchpoint, retailers are able to create an even more personalised and engaging shopping experience. It allows them to create a high-touch, personalised in-store ambience and to parallel that experience with unique online customer engagements. Efficiency redefined.

Social Media 279

Social Media Light Reimagine Engagement 279

Inside Retail

AUGUST 1, 2023

Premium chocolatiers, much like other companies specialising in discretionary goods, are facing challenges brought about by current macroeconomic conditions. This on top of other supply chain disruptions, including higher-than-usual fertilisation costs, and the war in Ukraine.

Gifts 246

Gifts Customer Engagement Apparel Balance 246

Inside Retail

NOVEMBER 24, 2021

We’re still live, so [orders are] still rolling through,” Jade Cameron, head of customer support and community engagement, told Inside Retail. Taking customer-first to the next level. This level of customer engagement is standard for LSKD, which takes the phrase customer-first to a whole other level.

Social Media 130

Social Media Engagement Customer Engagement Marketing 130

Inside Retail

MAY 19, 2023

Time is a currency, so consumer time well spent in an interactive, engaging, experiential environment is critical,” he added. Consumer engagement Walker sees the ‘equipment room’ concept in the store as another interesting aspect that deserves attention. This changes the classic retail model of purchasing and reselling.

Sporting Goods 130

Sporting Goods Marketing Social Media Engagement 130

Inside Retail

FEBRUARY 11, 2024

The streetwear retailer is Australian-owned and operated, with a commitment to being a responsible, sustainable business that cares for its supply chain, people, and the planet, with a mission to inspire others to be 1 per cent better every day. LSKD was recently named ‘Business of the Year’ in the 2024 Telstra Best of Business Awards.

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Planning Strategy Expansion Shopping 264

Inside Retail

AUGUST 1, 2023

In-house teams focus on using AI for personalization, customer segmentation, and search optimization. However, with the advent of General AI, such as ChatGPT and others, we believe a new era of AI is unfolding,” he told Inside Retail. We are actively exploring the potential of General AI to automate technology creation and other areas.

Engagement 130

Engagement Tailored Customer Engagement Strategy 130

Inside Retail

APRIL 14, 2024

There have been other women trailblazers in major retail companies such as Dawn Robertson as Myer managing director, Clare Peters as Woolworths supermarkets MD and Launa Inman as Target MD, but never three in headline roles at the same time.

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Inside Retail

NOVEMBER 14, 2023

The Terminal “Our ‘click and mortar’ strategy is designed to integrate the convenience of online shopping with the tangibility of a physical store – where products purchased at the store are delivered straight to customers’ homes to ensure a seamless and engaging customer journey,” he told Inside Retail.

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Fashion Tailored Engagement Shopping 130

Retail Focus

DECEMBER 12, 2023

During Christmas, when the ingenuity and artistic flair invested in window displays reach an unprecedented zenith, this role shines even more brightly than it does in any other season. Retailers who incorporate interactive elements can encourage passersby to engage with the scene, which enhances the overall experience and makes it memorable.

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Art Display Light Curate 264

Retailing Insight

MAY 2, 2024

But let’s be real, managing a bustling retail space can be a whirlwind of tasks – from inventory tracking to customer engagement and beyond. The Omni-Channel Experience Meeting customers where they are – online, in-store, and everywhere in between – is the key to creating an exceptional shopping experience.

Social Media 52

Social Media Management Customer Engagement Engagement 52

RetailMinded

SEPTEMBER 19, 2022

“Retail Recharge is a first-of-its-kind event for Kentucky retailers to connect with others in the industry and learn how to better navigate the retail environment we face today,” said Tod Griffin, President of the Kentucky Retail Federation. billion in state sales tax and pay millions in other taxes to state and local governments. .

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Social Media Flow Customer Engagement Engagement 98

Fashion Retail

NOVEMBER 21, 2022

Fashion, like other industries, is adapting to digital transformation by redefining customer engagement and optimizing operations across new business models with a new approach to product development where sustainability and traceability are mandatory.

Fashion 52

Fashion Customer Engagement Engagement Other 52