Inside Retail

FEBRUARY 8, 2023

Retailers should adopt an omnichannel approach, so that online and offline do not compete but work together to complement each other and drive customer engagement. Digital signage provides flexibility and the ability to change a message in real time which can dramatically influence sales and increase basket size.

Engagement 233

Engagement Display Tailored Customer Engagement 233

Inside Retail

NOVEMBER 14, 2022

“Delighting and surprising customers during an in-store customer journey, inspiring them to make a purchase, is one thing, but customers want to save time and access solutions that allow them to order ‘out of stock’ or ‘premium limited-edition’ products, as well.”.

Engagement 289

Engagement Customer Engagement Strategy Promotion 289

Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. SMS has enabled us to quickly communicate new product launches, promotions, and any exciting events to our customers.

Marketing 278

Marketing Promotion Flow Strategy 278

Inside Retail

JULY 12, 2023

A recent study conducted by customer engagement platform Twilio revealed that marketers in the Asia-Pacific (APAC) region are not only embracing this transition but also recognising the vast potential of alternative data sources, particularly zero and first-party data. Multimillion dollar question.

Marketing 130

Marketing Customer Engagement Advertising Consumer 130

Inside Retail

APRIL 29, 2021

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives. Check it out here.

Strategy 230

Strategy Hobbies Color Customer Engagement 230

Inside Retail

AUGUST 1, 2023

Premium chocolatiers, much like other companies specialising in discretionary goods, are facing challenges brought about by current macroeconomic conditions. This on top of other supply chain disruptions, including higher-than-usual fertilisation costs, and the war in Ukraine.

Gifts 246

Gifts Customer Engagement Apparel Balance 246

Inside Retail

FEBRUARY 11, 2024

The streetwear retailer is Australian-owned and operated, with a commitment to being a responsible, sustainable business that cares for its supply chain, people, and the planet, with a mission to inspire others to be 1 per cent better every day. LSKD was recently named ‘Business of the Year’ in the 2024 Telstra Best of Business Awards.

Planning 264

Planning Strategy Expansion Shopping 264

Retail Focus

AUGUST 4, 2022

The past 2 years have resulted in some major changes to the retail industry, such as a significant increase in online shopping, the rise of localisation and other changes in consumer behaviours. Pre-pandemic, engagement with global environmental issues was mired in a false sense of security and widespread apathy.

Engagement 162

Engagement Customer Engagement Curate Retail Design 162

Inside Retail

JUNE 1, 2023

Growing consumer expectations of free delivery and free returns are placing pressure on retailers who on one hand recognise customer demand, but on the other are trying to reduce their operating costs. Others might order two or three sizes of the same item and return the ones that don’t fit. “It’s

Balance 234

Balance Promotion Strategy Consumer 234

Inside Retail

OCTOBER 5, 2021

Talkdesk Research found that 63 per cent of retail CX professionals expect contact centre agents to communicate with customers via social media channels, in one year, demonstrating more growth year over year than any other channel. Learn more about what is in store for the retail contact centre of the future.

Social Media 246

Social Media Customer Engagement Engagement Management 246

Inside Retail

JANUARY 12, 2023

In Singapore, people living in the same apartment building have created community Facebook accounts to perform group buys, discovering products that others in their building are buying. Yet a Forrester study indicated that even among social commerce leaders, fewer than 30 per cent were prioritising customer engagement in social commerce.

Social Media 264

Social Media Beauty and Health Engagement Customer Engagement 264

Inside Retail

JANUARY 24, 2022

As seen in major supermarkets, click-and-collect and self-service kiosks are now an in-store fixture, although there are more retailers from other categories deploying similar initiatives, such as sporting goods retailers, DIY stores and home hypermarkets. Customers come back for the conversation.

Engagement 162

Engagement Customer Engagement Sporting Goods Shopping 162

RetailMinded

SEPTEMBER 19, 2022

“Retail Recharge is a first-of-its-kind event for Kentucky retailers to connect with others in the industry and learn how to better navigate the retail environment we face today,” said Tod Griffin, President of the Kentucky Retail Federation. billion in state sales tax and pay millions in other taxes to state and local governments. .

Social Media 98

Social Media Flow Customer Engagement Engagement 98

Fashion Retail

NOVEMBER 21, 2022

Fashion, like other industries, is adapting to digital transformation by redefining customer engagement and optimizing operations across new business models with a new approach to product development where sustainability and traceability are mandatory.

Fashion 52

Fashion Customer Engagement Engagement Other 52

Inside Retail

SEPTEMBER 25, 2023

“My digital transformation experience is shaped by my experience handling the various nuances and needs of customers that span geographies across different industries and making sure they are delighted at every touchpoint,” he told Inside Retail. Some cultures value individual achievement, while others emphasise collective success.

Tailored 130

Tailored Strategy Engagement Accessories 130

Inside Retail

OCTOBER 14, 2021

The new hub will house a mix of evergreen and seasonal aspirational and educational content, more than 30 free barbecue courses, paid masterclasses, member-only offers, and the opportunity to engage online with other barbecue aficianados.

Engagement 130

Engagement Outdoor Customer Engagement Marketing 130

Inside Retail

APRIL 23, 2023

NFTs, on the other hand, provide a unique and verifiable way to represent loyalty program rewards and incentives, making them more difficult to duplicate and enabling businesses to offer one-of-a-kind rewards to their customers. They can then redeem their tokens for discounts, free products, or other perks.

Gifts 130

Gifts Engagement Social Media Art 130

Inside Retail

OCTOBER 9, 2023

Aside from other efforts to invest in renewable materials, recycling and reuse, democratising sustainable fashion is also a key focus for us,” she noted. Shopee, which is the most popular online marketplace in Southeast Asia, will naturally enable H&M to extend its affordable fashion offering to more customers.

Fashion 130

Fashion Engagement Shopping Customer Engagement 130

Inside Retail

JUNE 1, 2023

Growing consumer expectations of free delivery and free returns are placing pressure on retailers who on one hand recognise customer demand, but on the other are trying to reduce their operating costs. Others might order two or three sizes of the same item and return the ones that don’t fit. “It’s

Balance 130

Balance Promotion Strategy Consumer 130

Retail Focus

MAY 30, 2023

Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. Other brands, such as LuluLemon or Huda Beauty, have invested in the power of digital to grow a following and establish an engaged community.

Retail Design 130

Retail Design Design Engagement Display 130

Inside Retail

NOVEMBER 24, 2021

Taking customer-first to the next level. This level of customer engagement is standard for LSKD, which takes the phrase customer-first to a whole other level. Earlier this year, the brand started a closed group for its customers on Facebook, and it already has over 38,000 members. “It

Social Media 130

Social Media Engagement Customer Engagement Marketing 130

Retail Focus

NOVEMBER 29, 2022

These include enhanced customer experience through more dynamic and accurate pricing and promotions, as well as enriching the experience at the shelf-edge with product information, rich content and displays to drive customer engagement, something shoppers are increasingly demanding.

Promotion 130

Promotion Customer Engagement Retail Chains Display 130

Inside Retail

AUGUST 1, 2023

In-house teams focus on using AI for personalization, customer segmentation, and search optimization. However, with the advent of General AI, such as ChatGPT and others, we believe a new era of AI is unfolding,” he told Inside Retail. We are actively exploring the potential of General AI to automate technology creation and other areas.

Engagement 130

Engagement Tailored Customer Engagement Strategy 130

Retail Focus

APRIL 4, 2024

For decades, these brands, whether in fashion, automotive, hospitality, or any other domain, have held a steadfast position at the pinnacle of their respective industries. The brand leverages these channels for product launches, brand campaigns, and customer engagement. The brand balances modernity with its timeless elegance.

Social Media 147

Social Media Strategy Balance Engagement 147

Inside Retail

JULY 23, 2023

Other groups really hold their membership to just their group – and we’re more relaxed about that. “We The business went “gangbusters” amid Covid-19 restrictions in Victoria, with customers saving money and spending more on home improvements. We don’t tell our members what to do.

Engagement 130

Engagement Customer Engagement Planning Other 130

Inside Retail

DECEMBER 14, 2023

Data analytics and AI can also detect wider patterns in customer data to predict how an individual customer might behave in the future. Even if they haven’t bought a product yet, the behaviour of other customers may indicate that they will. Recommendation engines are believed to drive up to 35 per cent of Amazon’s sales.

Engagement 130

Engagement Line Pattern Balance 130

Inside Retail

MAY 3, 2021

It allows them to create a high-touch, personalised in-store ambience and to parallel that experience with unique online customer engagements. Energy consumption, inventory management, and customer experience are tightly interwoven in retail operations. Efficiency redefined. per cent, which represents an 18.7 Retail reinvented.

Social Media 279

Social Media Light Reimagine Engagement 279

Inside Retail

AUGUST 17, 2021

Shopping habits also shifted as we were forced to shop online, having no other options available during lockdown periods. From a seamless online presence to physical retail via its recently acquired Browns boutiques in the UK, it’s clear Farfetch dominates in retail and has also developed technology to support other retailers.

Fashion 130

Fashion Customer Engagement Beauty and Health Engagement 130

Inside Retail

APRIL 14, 2024

There have been other women trailblazers in major retail companies such as Dawn Robertson as Myer managing director, Clare Peters as Woolworths supermarkets MD and Launa Inman as Target MD, but never three in headline roles at the same time.

Management 130

Management Retail Chains Department Stores Contrast 130

Inside Retail

JANUARY 2, 2024

In a previous column, we discussed how using a CDP can help you make smarter decisions by pulling together and securely storing customer data from multiple sources. This helps you identify groups of customers most likely to respond to a marketing message based on demographics and other relevant information.

Strategy 130

Strategy Marketing Social Media Engagement 130

Inside Retail

JULY 11, 2023

. “Our customers can look forward to a refreshed experience, including the relaunch of our website with a new online experience in two months and rollout of the revamped store design across all our other seven outlets by the end of September this year,” she told Inside Retail.

Reimagine 130

Reimagine Social Media Customer Engagement Management 130

Retail Focus

NOVEMBER 22, 2023

Furthermore, I assess their impact on the visibility of a brand, customer engagement, and overall success. Cross-Marketing Opportunities: Collaborations and partnerships with other luxury brands or influencers broaden the appeal and reach of Christmas pop-ups.

Social Media 162

Social Media Gifts Jewelry Curate 162

Inside Retail

JANUARY 15, 2024

Although these three brands operate in very different retail sectors, Li, Piper and Pearson agreed on a few common tactics for effectively engaging with the Gen Z consumer, from focusing on and enhancing the in-store shopping experience to learning how to “share the pen” with this younger, social-media-savvy shopper.

Social Media 246

Social Media Engagement Consumer Artistic 246

Inside Retail

AUGUST 7, 2021

Redemption rate (RR), which provides insights into whether customers are actively engaging with a retailer’s loyalty program, can help determine who are the most enthusiastic loyalty members and indicate which types of points and rewards are redeemed more than others. Determining CLV is a little more complex than other KPIs.

Customer Retention 130

Customer Retention Engagement Customer Engagement Strategy 130

Inside Retail

MAY 16, 2021

While it is widely known that trusted customers engage early and are loyal and strong advocates, most organisations and leaders have low trust literacy. Trust is ultimately the degree of confidence of a customer with uncertainty. For example, customers are happy to purchase cereals and other basic products online.

Customer Engagement 147

Customer Engagement Strategy Shopping Engagement 147

Inside Retail

MAY 19, 2023

Time is a currency, so consumer time well spent in an interactive, engaging, experiential environment is critical,” he added. Consumer engagement Walker sees the ‘equipment room’ concept in the store as another interesting aspect that deserves attention. This changes the classic retail model of purchasing and reselling.

Sporting Goods 130

Sporting Goods Marketing Social Media Engagement 130

Inside Retail

NOVEMBER 14, 2023

The final price of the item was listed on the 8th of November, at which point customers were able to purchase the product at a fraction of the original retail price,” he noted. It facilitates wider brand reach, quicker inventory turnover, and direct engagement, thereby fostering increased brand loyalty.

Fashion 130

Fashion Tailored Engagement Shopping 130