Retail Focus

NOVEMBER 29, 2022

These include enhanced customer experience through more dynamic and accurate pricing and promotions, as well as enriching the experience at the shelf-edge with product information, rich content and displays to drive customer engagement, something shoppers are increasingly demanding.

Promotion 130

Promotion Customer Engagement Retail Chains Display 130

Inside Retail

JUNE 1, 2023

Growing consumer expectations of free delivery and free returns are placing pressure on retailers who on one hand recognise customer demand, but on the other are trying to reduce their operating costs. Others might order two or three sizes of the same item and return the ones that don’t fit. “It’s

Balance 130

Balance Promotion Strategy Consumer 130

Inside Retail

JANUARY 2, 2024

Use the e-commerce marketing calendar to anticipate these moments and create themed content that resonates with your customers. 3 Use a CDP to segment targeting of promotions and offers Use Klaviyo’s CDP to segment customers based on their behaviour, preferences and purchase history.

Strategy 130

Strategy Marketing Social Media Engagement 130

Inside Retail

NOVEMBER 29, 2023

With the value of mixing in-person and online loyalty initiatives already well recognised, gamification is the new tool to encourage engagement outside stores, inspiring customers, revealing new products and ultimately, increasing sales. What is gamification? Put another way, it makes routine stuff more fun.

Strategy 130

Strategy Engagement Customer Engagement Consumer 130

Inside Retail

APRIL 29, 2021

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives. Check it out here.

Strategy 230

Strategy Hobbies Color Customer Engagement 230

Retail Focus

MAY 30, 2023

Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. Other brands, such as LuluLemon or Huda Beauty, have invested in the power of digital to grow a following and establish an engaged community.

Retail Design 130

Retail Design Design Engagement Display 130

Inside Retail

DECEMBER 11, 2023

It is exciting and, perhaps more this year than any other, provides welcome discounts to cheer otherwise gloomy consumers shaken by economic tremors, including rises in interest rates and non discretionary cost of living increases.

Engagement 147

Engagement Promotion Shopping Consumer 147

Inside Retail

NOVEMBER 7, 2023

The four-day-long omnichannel shopping festival Black Friday Cyber Monday (BFCM) – one of the peak retail trading seasons for Australian retailers – provides a massive opportunity not only to optimise sales but to strategically attract new customers.

Flow 130

Flow Engagement Promotion Strategy 130

Inside Retail

APRIL 23, 2023

NFTs, on the other hand, provide a unique and verifiable way to represent loyalty program rewards and incentives, making them more difficult to duplicate and enabling businesses to offer one-of-a-kind rewards to their customers. They can then redeem their tokens for discounts, free products, or other perks.

Gifts 130

Gifts Engagement Social Media Art 130

Inside Retail

SEPTEMBER 21, 2023

What’s critical to being BFCM-ready is the understanding that this event – formerly characterised by multiple discount codes and hurriedly sent emails – has evolved into a well-structured strategic endeavour as retailers assemble cross-functional teams, chart out detailed promotional strategies and methodically segment their customer base.

Engagement 130

Engagement Strategy Promotion Customer Engagement 130

Retail Focus

APRIL 4, 2024

For decades, these brands, whether in fashion, automotive, hospitality, or any other domain, have held a steadfast position at the pinnacle of their respective industries. Channels Adopted: Hermes primarily utilises its official website and select social media platforms for brand promotion.

Social Media 147

Social Media Strategy Balance Engagement 147

Retail Focus

NOVEMBER 22, 2023

Furthermore, I assess their impact on the visibility of a brand, customer engagement, and overall success. Luxury pop-up stores become physical canvases where brands can intricately weave compelling narratives about their products, values, and the spirit of the season, forging deeper connections with customers.

Social Media 162

Social Media Gifts Jewelry Curate 162

Retail Focus

DECEMBER 12, 2023

During Christmas, when the ingenuity and artistic flair invested in window displays reach an unprecedented zenith, this role shines even more brightly than it does in any other season. They go beyond promoting products; they create lasting memories and emotional resonances.

Art 264

Art Display Light Curate 264

Inside Retail

DECEMBER 14, 2023

Data analytics and AI can also detect wider patterns in customer data to predict how an individual customer might behave in the future. Even if they haven’t bought a product yet, the behaviour of other customers may indicate that they will. Recommendation engines are believed to drive up to 35 per cent of Amazon’s sales.

Engagement 130

Engagement Line Pattern Balance 130

Drytac

NOVEMBER 15, 2021

From working alongside leading brands to promote their festive offers and top products to the consumer through eye-catching graphics, to producing signage for the hugely popular Black Friday shopping day or Christmas markets that are set to return across the globe this year, seasonal related work comes in all sorts of shapes and sizes.

Promotion 98

Promotion Display Customer Engagement Location 98

Inside Retail

APRIL 14, 2024

There are many successful female retail entrepreneurs with innovative concepts but the chains and major retailers have been slow to recognise the value and importance of promoting women to leadership positions.

Management 130

Management Retail Chains Department Stores Contrast 130

Inside Retail

NOVEMBER 16, 2023

This week the company shares five winning strategies that retailers can implement – right now – to optimise customer engagement and sales during this crucial upcoming peak retail season. BFCM is an intense period for all retailers and customer behaviour can be impacted by many factors.

Strategy 130

Strategy Engagement Planning Promotion 130

Retail Bound

NOVEMBER 7, 2023

Other companies see PR as more of an executive department expense. The best way to determine how much money to budget for PR expenses is to interview multiple PR firms, talk with other business leaders who already have PR partnerships, and pick an agency that aligns with your PR goals. Pricing can vary widely.

Social Media 52

Social Media Promotion Customer Engagement Advertising 52

Inside Retail

MAY 21, 2024

Some of our more technical knitwear is out of China and then we’ve got others out of Portugal. At the moment our focus is providing a seamless customer experience online and in-store,” Woods said. “We This has resulted in the brand’s footwear and bags being manufactured in Italy, with some leather apparel produced in Turkey.

Boutique 263

Boutique Fashion Expansion Department Stores 263

Inside Retail

NOVEMBER 27, 2023

As we edge closer to 2024, this phygital wave is being propelled by a raft of emerging technologies that promise to redefine the contours of retail operations, marketing strategies and customer engagement paradigms. These phygital loyalty programs play a crucial role in driving traffic to physical stores.

Consumer 147

Consumer Engagement Shopping Pattern 147

Inside Retail

MAY 21, 2024

Some of our more technical knitwear is out of China and then we’ve got others out of Portugal. At the moment our focus is providing a seamless customer experience online and in-store,” Woods said. “We This has resulted in the brand’s footwear and bags being manufactured in Italy, with some leather apparel produced in Turkey.

Boutique 245

Boutique Fashion Expansion Department Stores 245

RetailMinded

JULY 29, 2023

To effectively captivate customers, businesses should consider integrating interactive features into their stores, such as virtual or augmented reality displays. These elements play a crucial role in sustaining customer engagement and interest. But that’s not all.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

To effectively captivate customers, businesses should consider integrating interactive features into their stores, such as virtual or augmented reality displays. These elements play a crucial role in sustaining customer engagement and interest. But that’s not all.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

Inside Retail

OCTOBER 24, 2021

I think the first thing that’s important for businesses to recognise is that customers actually want it,” says Jonathan Walsh, GM APAC for business SMS provider Esendex. On the other hand, if you’re sending promotional texts, then you do need to have received an opt-in and provide an opt-out.

Form 130

Form Engagement Consumer Customer Engagement 130

RetailMinded

FEBRUARY 24, 2021

When was the last time you received a promotional text message from a retailer, restaurant or other company you opted into? Among the benefits of text messaging marketing include: An Increase In Selling Opportunities: Send promotions, discounts, and limited-time offers to grow revenue among opt-in customers.

Strategy 80

Strategy Marketing Customer Engagement Engagement 80

Inside Retail

JULY 18, 2023

The new role of the physical store blends a dynamic, interactive hub for brand experiences, customer engagement, and product discovery. It can be as simple as customers being able to place and order from anywhere at any time.

Consumer 130

Consumer Tailored Fashion Customer Engagement 130

Creative Displays Now

MARCH 4, 2024

In-store marketing: These are the marketing collateral and techniques businesses use to promote their products within a physical environment. Engage online with your audience. There are many avenues to promote your products to potential warm leads. Another way to incentivize loyal customers is by introducing referral campaigns.

Retail Marketing 52

Retail Marketing Strategy Marketing Social Media 52

Compliantia

MARCH 31, 2023

A merchandising plan is a detailed strategy or blueprint that outlines how you should select, manage, price, present, and promote the products at your store to elevate the customer experience, create the maximum ROI, boost your brand value, and optimize inventory levels. close to each other is a good way to ring in more sales.

Merchandising 93

Merchandising Planning Visual Merchandising Display 93

Retailing Insight

MAY 2, 2024

But let’s be real, managing a bustling retail space can be a whirlwind of tasks – from inventory tracking to customer engagement and beyond. Plan for dedicated time to input all your product data, train staff, and integrate with other systems like your accounting software.

Social Media 52

Social Media Management Customer Engagement Engagement 52

Creative Displays Now

JULY 18, 2023

What makes customers engage with your brand or products? How do you enhance your customers’ lives? Evoking emotion: Make your customer feel like the hero in their journey — and your product helps them get to their destination. Are you saving them time or money?

Visual Merchandising 98

Visual Merchandising Merchandising Display Advertising 98

Retail Bound

MARCH 21, 2024

This not only improves cash flow but also strengthens customer relationships. Other Growth Strategies In addition to leveraging net terms, growing wholesale retailers can employ several other strategies to fuel expansion.

Expansion 52

Expansion Flow Customer Retention Strategy 52

Greater Group

APRIL 24, 2023

It involves designing, building, and installing fixtures, fittings, and other interior elements of retail spaces, such as stores, boutiques, and shopping malls. Branding, on the other hand, can help retailers differentiate themselves from their competitors by establishing a unique and memorable identity.

Retail Space 52

Retail Space Space Layout Display 52

Inside Retail

DECEMBER 7, 2021

Lush shops not just invite but demand that the customer engages its products with sight, smell, and touch, and while they are at the high end of my price tolerance, the products are well differentiated and superbly showcased. Signs reminded customers that they must wear a mask at all times. Self-inflicted wounds.

Shopping 130

Shopping Circulation Customer Engagement Management 130

Creative Displays Now

JULY 24, 2023

In retail, it’s common to see three types of traditional signage , including the following: Hanging ceiling signs: Enticing language, attractive images, and aesthetically pleasing color combinations encourage customers in-store to act on the message and purchase.

Display 97

Display Advertising Visual Merchandising Promotion 97

RetailMinded

MARCH 30, 2023

In other words, if you want to keep up with other brands, you must improve the speed at which your customers can complete their transactions. The more satisfied customers are with your e-commerce site, the more likely they will return. This is a standard marketing strategy.

Flow 52

Flow Strategy Consumer Layout 52

Inside Retail

FEBRUARY 9, 2022

When considering how to orient the organisation around the customer, it’s critical to look closely at how business performance KPIs are linked to customer success metrics – from the top down.

Engagement 130

Engagement Beauty and Health Social Media Flow 130

Retailing Insight

MARCH 13, 2023

Take some time to evaluate the places and ways in which you are messaging your brand to assure you offer consistency in language, images, tone, and style to provide your customers with the experience you want your brand and business to offer. Are Your Pictures (And Videos) Worth A Thousand Words?

Strategy 52

Strategy Marketing Social Media Advertising 52