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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. When selecting the most suitable tool for your needs, it’s crucial to consider key factors: Cost efficiency: Ensure that the tool is cost-effective for effectively reaching and engaging your target audience.

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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

For decades, these brands, whether in fashion, automotive, hospitality, or any other domain, have held a steadfast position at the pinnacle of their respective industries. Luxury brands aim to create a customer experience that is seamless and consistent across physical stores, online platforms, mobile apps, and social media.

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3 things to know about the retail contact centre of the future

Inside Retail

Talkdesk Research found that 81 per cent of retailers currently hold agents accountable to KPIs that include new revenue generated, but within five years, nearly nine in 10 say that agent KPIs will include agent influence on future relationship growth with a customer.

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Crafting luxury brand narratives through popup stores

Retail Focus

On the other hand, it helps in gaining a deep understanding of the brand’s target audience’s needs, desires, and aspirations. Moreover, brands could encourage customers and visitors to actively participate and share their experiences through social media.

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Elevating the Festive Season: The Significance of Luxury Pop-Up Stores During Christmas

Retail Focus

Furthermore, I assess their impact on the visibility of a brand, customer engagement, and overall success. Cross-Marketing Opportunities: Collaborations and partnerships with other luxury brands or influencers broaden the appeal and reach of Christmas pop-ups.

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Reimagining tradition: Rive Gauche Pâtisserie embraces change in Singapore

Inside Retail

. “Our customers can look forward to a refreshed experience, including the relaunch of our website with a new online experience in two months and rollout of the revamped store design across all our other seven outlets by the end of September this year,” she told Inside Retail.

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