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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. When selecting the most suitable tool for your needs, it’s crucial to consider key factors: Cost efficiency: Ensure that the tool is cost-effective for effectively reaching and engaging your target audience.

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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

For decades, these brands, whether in fashion, automotive, hospitality, or any other domain, have held a steadfast position at the pinnacle of their respective industries. Upholding their brand’s legacy and exclusivity is necessary while also exploiting the potential of digital technologies to reach, engage, and retain their clientele.

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Crafting luxury brand narratives through popup stores

Retail Focus

On the other hand, it helps in gaining a deep understanding of the brand’s target audience’s needs, desires, and aspirations. Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience.

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Elevating the Festive Season: The Significance of Luxury Pop-Up Stores During Christmas

Retail Focus

The holiday season’s magical air of celebration and joy influences how people shop and engage with brands. Furthermore, I assess their impact on the visibility of a brand, customer engagement, and overall success. Social Media Buzz: Luxury pop-up stores become social media sensations during the Christmas period.

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Day two at NRF: Retail bosses debunk Gen Z myths and discuss growth

Inside Retail

Although these three brands operate in very different retail sectors, Li, Piper and Pearson agreed on a few common tactics for effectively engaging with the Gen Z consumer, from focusing on and enhancing the in-store shopping experience to learning how to “share the pen” with this younger, social-media-savvy shopper.

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3 things to know about the retail contact centre of the future

Inside Retail

Talkdesk Research found that 81 per cent of retailers currently hold agents accountable to KPIs that include new revenue generated, but within five years, nearly nine in 10 say that agent KPIs will include agent influence on future relationship growth with a customer.