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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

For decades, these brands, whether in fashion, automotive, hospitality, or any other domain, have held a steadfast position at the pinnacle of their respective industries. Luxury brands aim to create a customer experience that is seamless and consistent across physical stores, online platforms, mobile apps, and social media.

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Crafting luxury brand narratives through popup stores

Retail Focus

On the other hand, it helps in gaining a deep understanding of the brand’s target audience’s needs, desires, and aspirations. This is to tailor a brand story that resonates with them. Moreover, brands could encourage customers and visitors to actively participate and share their experiences through social media.

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

Finally, there has been a significant shift towards experiential retail, with customers expecting more than just products from retailers. They want an engaging shopping experience that is tailored to their specific needs. These elements play a crucial role in sustaining customer engagement and interest.

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

Finally, there has been a significant shift towards experiential retail, with customers expecting more than just products from retailers. They want an engaging shopping experience that is tailored to their specific needs. These elements play a crucial role in sustaining customer engagement and interest.

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The Art and Business of Christmas Windows in Retail

Retail Focus

During Christmas, when the ingenuity and artistic flair invested in window displays reach an unprecedented zenith, this role shines even more brightly than it does in any other season. Furthermore, a growing emphasis on environmental and social responsibility is expected to shape the design of Christmas window displays.

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