Inside Retail

NOVEMBER 14, 2022

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. So how can physical retail stores replicate the experience and deliver an equally personalised interface for customers?

Engagement 289

Engagement Customer Engagement Strategy Promotion 289

Inside Retail

JANUARY 12, 2023

Because social media is where many consumers spend their time, and where they look for inspiration and discovery. Some platforms have shopping tabs where consumers can browse, save, and buy products – in effect creating their own catalogues and shopping lists. And for consumers: Discovery of new products and services.

Social Media 264

Social Media Beauty and Health Engagement Customer Engagement 264

Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. SMS has enabled us to quickly communicate new product launches, promotions, and any exciting events to our customers. For example, we can send a campaign to all customers.

Marketing 278

Marketing Promotion Flow Strategy 278

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

Retail Focus

APRIL 4, 2024

In a world where consumers’ behaviours, expectations, and preferences are rapidly changing, premium and luxury brands are faced with a unique challenge – how to preserve their identity and exclusivity while adapting to the digital age (Purwar 2019). Digital transformation has extended the customer experience beyond the point of sale.

Social Media 147

Social Media Strategy Balance Engagement 147

Inside Retail

JUNE 1, 2023

Growing consumer expectations of free delivery and free returns are placing pressure on retailers who on one hand recognise customer demand, but on the other are trying to reduce their operating costs. Others might order two or three sizes of the same item and return the ones that don’t fit. “It’s

Balance 234

Balance Promotion Strategy Consumer 234

Inside Retail

JULY 12, 2023

This revolutionary change, once met with scepticism, is now being hailed as an opportunity to enhance consumer trust and forge stronger connections with audiences. It’s when customers voluntarily provide details about their preferences, interests, and needs. Zero-party data is held close to the vest by many in the industry.

Marketing 130

Marketing Customer Engagement Advertising Consumer 130

Retail Focus

AUGUST 4, 2022

The past 2 years have resulted in some major changes to the retail industry, such as a significant increase in online shopping, the rise of localisation and other changes in consumer behaviours. Pre-pandemic, engagement with global environmental issues was mired in a false sense of security and widespread apathy.

Engagement 162

Engagement Customer Engagement Curate Retail Design 162

Retail Focus

DECEMBER 12, 2023

During Christmas, when the ingenuity and artistic flair invested in window displays reach an unprecedented zenith, this role shines even more brightly than it does in any other season. Retailers who incorporate interactive elements can encourage passersby to engage with the scene, which enhances the overall experience and makes it memorable.

Art 264

Art Display Light Curate 264

Inside Retail

APRIL 29, 2021

Lacoste Japan, operator of the French premium casual brand, has collected zero-party data based on the consent of the consumer in preparation for the upcoming restrictions on the use of cookie data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives.

Strategy 230

Strategy Hobbies Color Customer Engagement 230

Retail Focus

NOVEMBER 22, 2023

The holiday season’s magical air of celebration and joy influences how people shop and engage with brands. Luxury pop-up stores become essential brand levers amid the bustling atmosphere, presenting a distinct and enchanting shopping experience for consumers.

Social Media 162

Social Media Gifts Jewelry Curate 162

Inside Retail

DECEMBER 11, 2023

Confirming the cost-of-living impact on retail spending attitudes this year, the latest Westpac Bank consumer confidence monitor shows Australians are as pessimistic currently as they were at the height of the Covid-19 pandemic and the global financial crisis of 2008. Short-term gain for long-term pain?

Engagement 147

Engagement Promotion Shopping Consumer 147

Retail Focus

MAY 30, 2023

Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. Other brands, such as LuluLemon or Huda Beauty, have invested in the power of digital to grow a following and establish an engaged community.

Retail Design 130

Retail Design Design Engagement Display 130

Inside Retail

MAY 19, 2023

The store will feature an in-store area for consumers to trial products, including a basketball hoop, hitting wall and on-site racquet stringing. Time is a currency, so consumer time well spent in an interactive, engaging, experiential environment is critical,” he added. So this is great on all levels,” he stated.

Sporting Goods 130

Sporting Goods Marketing Social Media Engagement 130

Inside Retail

NOVEMBER 14, 2023

As the year-end shopping season kicks off, Zalora , one of Asia’s leading online fashion retailers, and part of Global Fashion Group (GFG), is ramping up its marketing to capture consumers’ attention. It facilitates wider brand reach, quicker inventory turnover, and direct engagement, thereby fostering increased brand loyalty.

Fashion 130

Fashion Tailored Engagement Shopping 130

Inside Retail

SEPTEMBER 21, 2023

What’s critical to being BFCM-ready is the understanding that this event – formerly characterised by multiple discount codes and hurriedly sent emails – has evolved into a well-structured strategic endeavour as retailers assemble cross-functional teams, chart out detailed promotional strategies and methodically segment their customer base.

Engagement 130

Engagement Strategy Promotion Customer Engagement 130

Inside Retail

AUGUST 1, 2023

Premium chocolatiers, much like other companies specialising in discretionary goods, are facing challenges brought about by current macroeconomic conditions. This on top of other supply chain disruptions, including higher-than-usual fertilisation costs, and the war in Ukraine.

Gifts 246

Gifts Customer Engagement Apparel Balance 246

Inside Retail

JUNE 1, 2023

Growing consumer expectations of free delivery and free returns are placing pressure on retailers who on one hand recognise customer demand, but on the other are trying to reduce their operating costs. Others might order two or three sizes of the same item and return the ones that don’t fit. “It’s

Balance 130

Balance Promotion Strategy Consumer 130

Inside Retail

AUGUST 1, 2023

In-house teams focus on using AI for personalization, customer segmentation, and search optimization. However, with the advent of General AI, such as ChatGPT and others, we believe a new era of AI is unfolding,” he told Inside Retail. We are actively exploring the potential of General AI to automate technology creation and other areas.

Engagement 130

Engagement Tailored Customer Engagement Strategy 130

Inside Retail

JANUARY 24, 2022

E-commerce skyrocketed when the Covid-19 pandemic hit, as more consumers realised its ease and convenience. The kiosks are often used by customers who would prefer to limit chances of Covid transmission or have weighed up whether they would be faster checking out themselves. Customers come back for the conversation.

Engagement 162

Engagement Customer Engagement Sporting Goods Shopping 162

Inside Retail

OCTOBER 11, 2023

A few years ago, it seemed like every new brand making noise in the market was adopting a direct-to-consumer (DTC) business model. The history and growth of DTC In the 2010s, early digital-native vertical brands (DNVB) such as Warby Parker and Glossier gained a lot of attention for their use of technology to reach consumers online.

Engagement 130

Engagement Strategy Consumer Marketing 130

Inside Retail

OCTOBER 9, 2023

As the fashion world grapples with rapid shifts in consumer behaviour, H&M is setting its sights on the digital frontier with its recent launch on Southeast Asian e-commerce platform Shopee. Providing our customers with elevated shopping experiences and transforming our omnichannel operations is an ongoing journey for us.

Fashion 130

Fashion Engagement Shopping Customer Engagement 130

Inside Retail

SEPTEMBER 25, 2023

Founded in 2005, the group has successfully built a conglomerate that speaks to the heart of Indonesian consumers. This helps drive customer engagement, increase conversion rates and foster customer loyalty and trust. Some cultures value individual achievement, while others emphasise collective success.

Tailored 130

Tailored Strategy Engagement Accessories 130

Parcel Pending

SEPTEMBER 30, 2021

The lure of loyalty cards remains the same since its inception: it’s more cost efficient to retain an existing customer than it is to acquire a new customer. Consumer data clearly backs up this strategy: 84% of consumers say they’re more apt to stick with a brand that offers a loyalty program 2. Parcel Pending.

Customer Retention 52

Customer Retention Engagement Form Social Media 52

Inside Retail

MAY 27, 2021

Many retailers have been forced to find new ways to engage their customers, sustain their businesses and find new opportunities for growth leading to an accelerated shift from physical retail to e-commerce. After implementing this solution, Ezibuy acquired over 40,000 new email subscribers, who had a conversion rate to customer of 19%.

Tailored 246

Tailored Engagement Perspective Customer Engagement 246

RetailMinded

JANUARY 10, 2024

Of course, the reality is, there will be favorite brands and products that are easily recognized and loved by consumers always – which we value – but there is also value for many consumers in discovering products and brands that are lesser known. of consumers check their text notifications within five minutes of receiving a text.

Social Media 86

Social Media Strategy Engagement Jewelry 86

Inside Retail

OCTOBER 24, 2021

Australian e-commerce is booming in the wake of the pandemic, with vast new groups of consumers coming into the market who have only recently latched onto the benefits of digital shopping, and businesses that have adopted strong customer service strategies delivered via mobile channels are being rewarded.

Form 130

Form Engagement Consumer Customer Engagement 130

RetailMinded

SEPTEMBER 19, 2022

“Retail Recharge is a first-of-its-kind event for Kentucky retailers to connect with others in the industry and learn how to better navigate the retail environment we face today,” said Tod Griffin, President of the Kentucky Retail Federation. “The retail industry continues to adapt amid changing consumer preferences and demands.

Social Media 98

Social Media Flow Customer Engagement Engagement 98

Inside Retail

DECEMBER 20, 2021

Christmas has always been the major peak season for many retailers, but like so many other parts of business operations, the festive season has been impacted by significant changes since Covid hit, some of which may be permanent. Consumers will continue shopping earlier. E-commerce was on a steady rise. Global supply chain fear.

Gifts 246

Gifts Shopping Customer Engagement Consumer 246

Inside Retail

NOVEMBER 16, 2023

Furthermore, one in two consumers surveyed said they would complete their holiday shopping entirely or mostly online this season and a further 32 per cent equally in-store or online. Klaviyo recommends tailoring early access deals for VIP customers to optimise their engagement. But for those who have not — it’s not too late!

Strategy 130

Strategy Engagement Planning Promotion 130

Inside Retail

MARCH 7, 2024

Birthday suit vice Against this backdrop, Australian fashion brand Nakedvice is on a mission to redefine accessible luxury with timeless designs that draw inspiration from vintage pieces and ‘90s nostalgia, aligning with emerging trends and consumer sentiments.

Apparel 130

Apparel Boutique Fashion Expansion 130

Inside Retail

FEBRUARY 27, 2023

JD’s vice president, He Xiaodong, has mentioned that the project will be putting more focus on serving businesses, rather than consumers. The ‘Yanxi AI’ platform, which was developed from JD’s early smart customer service chatbot, applies dialogue generation in both customer service and generating marketing content like selling points.

Engagement 130

Engagement Customer Engagement Form Marketing 130

Inside Retail

FEBRUARY 9, 2022

As demographer Simon Kuestenmacher observed in an ABC interview, the changes in consumer buying behaviour during the pandemic have been significant. Consumer expectations of a flawless, omnichannel digital experience with 24/7 support have driven a shift in the distribution of where workers are needed in the retail sector.

Engagement 130

Engagement Beauty and Health Social Media Flow 130

RetailMinded

APRIL 5, 2024

In the bustling world of retail, finding a niche that resonates with a passionate consumer base can be the key to success. This doesn’t mean stocking every available option but rather selecting a range of stainless steel watch band designs that align with current trends and customer preferences.

Accessories 52

Accessories Accessories Curate Fashion 52

Inside Retail

AUGUST 17, 2021

The 2021 State of Fashion report published by McKinsey showed that data captured in the past 18 months indicates fashion moved “five years forward in consumer and business adoption of digital in a matter of months”. Shopping habits also shifted as we were forced to shop online, having no other options available during lockdown periods.

Fashion 130

Fashion Customer Engagement Beauty and Health Engagement 130

Inside Retail

MAY 24, 2021

Google will learn first-hand how customers engage with their products, while at the same time building strong brand advocacy and loyalty,” he told Inside Retail. Customers instinctively engage with a brand across multiple channels, both physical and digital. So, how can others compete? Google vs Apple.

Engagement 147

Engagement Customer Engagement Space Other 147