Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. These Australian brands have told us exactly what prompted them to add SMS to their marketing strategy, along with which texting tactics have worked best for them so far. Bangn Body.

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Inside Retail

JANUARY 5, 2023

It will enable Nike to extend the reach of its workout program while enhancing brand visibility, and provide Netflix with highly engaging content. This includes access to customer data, which may be used for upcoming product and communication strategies. Cut through the noise. This is already happening,” she said. “In

Customer Engagement 244

Customer Engagement Engagement Consumer Strategy 244

RetailMinded

JULY 29, 2023

I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing. So let’s get to it!

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Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing. So let’s get to it!

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

Creative Displays Now

MARCH 4, 2024

Whether you’re an experienced product developer or new to the retail industry, you must know strategies for introducing customers to your products and continuing to grow revenue. In most cases, consumer product manufacturers use a combination of online and offline marketing strategies to reach as many customers as possible.

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Inside Retail

FEBRUARY 11, 2024

Australian athleisure brand LSKD has appointed its first chief retail officer, the former director of retail for Lululemon ANZ Alex Shaughnessy, as part of its strategy to become a world-class retailer. Part of this expansion strategy is to give LSKD customers the ability to shop directly with the brand. “We

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Inside Retail

JUNE 1, 2023

Growing consumer expectations of free delivery and free returns are placing pressure on retailers who on one hand recognise customer demand, but on the other are trying to reduce their operating costs. Retailers faced with rising delivery costs driven by shippers can implement several strategies to mitigate the problem, said Pope.

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Inside Retail

JANUARY 15, 2024

Digital strategies to decode Gen Z” was the topic of one of the opening panels. To navigate this, McDonald’s Pearson has coined the term “sharing the pen” to describe the act of letting Gen Z consumers help shape a brand’s marketing strategy and engaging with these creatively-minded consumers afterwards.

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Social Media Engagement Consumer Artistic 246

Inside Retail

DECEMBER 8, 2022

The strategy aims to create better value and convenience for customers, resulting in deeper customer engagement across the board. Customers can now save $3 a month on the combined standalone pricing of both subscriptions. Further reading: Can Wesfarmers’ OnePass succeed where other membership programs failed?

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Inside Retail

SEPTEMBER 25, 2023

Rajesh Grover, group vice president of digital and omnichannel, believes the common point across all industries these days is the rapid digital transformation and adoption of omnichannel strategies to meet customers at various touch points. “My Some cultures value individual achievement, while others emphasise collective success.

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RetailMinded

FEBRUARY 24, 2021

When was the last time you received a promotional text message from a retailer, restaurant or other company you opted into? Text message marketing has become increasingly popular but more so, purposeful and profitable for brands to introduce into their marketing strategies. Sounds too good to be true, doesn’t it? In Conclusion .

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Strategy Marketing Customer Engagement Engagement 80

Inside Retail

SEPTEMBER 21, 2023

What’s critical to being BFCM-ready is the understanding that this event – formerly characterised by multiple discount codes and hurriedly sent emails – has evolved into a well-structured strategic endeavour as retailers assemble cross-functional teams, chart out detailed promotional strategies and methodically segment their customer base.

Engagement 130

Engagement Strategy Promotion Customer Engagement 130

Inside Retail

MAY 19, 2023

Time is a currency, so consumer time well spent in an interactive, engaging, experiential environment is critical,” he added. Consumer engagement Walker sees the ‘equipment room’ concept in the store as another interesting aspect that deserves attention. This changes the classic retail model of purchasing and reselling.

Sporting Goods 130

Sporting Goods Marketing Social Media Engagement 130

Inside Retail

MAY 3, 2021

Online and in-person selling quickly became complementary strategies and soon that model gave way to omnichannel retailing – delivering a seamless customer experience across all platforms including physical space, e-commerce, mobile applications, and social media. Remember the debate over e-commerce versus brick and mortar?

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Social Media Light Reimagine Engagement 279

Inside Retail

JULY 12, 2023

A recent study conducted by customer engagement platform Twilio revealed that marketers in the Asia-Pacific (APAC) region are not only embracing this transition but also recognising the vast potential of alternative data sources, particularly zero and first-party data. Multimillion dollar question.

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Marketing Customer Engagement Advertising Consumer 130

Inside Retail

AUGUST 1, 2023

AI already plays a crucial role in our digital strategy. In-house teams focus on using AI for personalization, customer segmentation, and search optimization. However, with the advent of General AI, such as ChatGPT and others, we believe a new era of AI is unfolding,” he told Inside Retail.

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Engagement Tailored Customer Engagement Strategy 130

Inside Retail

OCTOBER 11, 2023

Analyzing over 80 different rigorous peer-reviewed studies on DTC, we discovered a few common insights that prove the DTC model isn’t dead, it’s just evolving and, in fact, it could still be a great way for smaller brands to build customer engagement. Engaging with customers directly online is particularly appealing for new brands.

Engagement 130

Engagement Strategy Consumer Marketing 130

Inside Retail

JUNE 1, 2023

Growing consumer expectations of free delivery and free returns are placing pressure on retailers who on one hand recognise customer demand, but on the other are trying to reduce their operating costs. Retailers faced with rising delivery costs driven by shippers can implement several strategies to mitigate the problem, said Pope.

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Balance Promotion Strategy Consumer 130

Retail Focus

JUNE 16, 2023

On the other hand, it helps in gaining a deep understanding of the brand’s target audience’s needs, desires, and aspirations. Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience.

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Social Media Artistic Fashion Engagement 264

Inside Retail

OCTOBER 9, 2023

Aside from other efforts to invest in renewable materials, recycling and reuse, democratising sustainable fashion is also a key focus for us,” she noted. Shopee, which is the most popular online marketplace in Southeast Asia, will naturally enable H&M to extend its affordable fashion offering to more customers.

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Fashion Engagement Shopping Customer Engagement 130

Inside Retail

OCTOBER 14, 2021

The new hub will house a mix of evergreen and seasonal aspirational and educational content, more than 30 free barbecue courses, paid masterclasses, member-only offers, and the opportunity to engage online with other barbecue aficianados.

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Engagement Outdoor Customer Engagement Marketing 130

Retail Focus

NOVEMBER 22, 2023

The holiday season’s magical air of celebration and joy influences how people shop and engage with brands. Furthermore, I assess their impact on the visibility of a brand, customer engagement, and overall success. Senior retail consultant at Univers Retail | Published author | Visiting lecturer.

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Inside Retail

AUGUST 1, 2023

Premium chocolatiers, much like other companies specialising in discretionary goods, are facing challenges brought about by current macroeconomic conditions. This on top of other supply chain disruptions, including higher-than-usual fertilisation costs, and the war in Ukraine.

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Gifts Customer Engagement Apparel Balance 246

Retail Focus

MAY 30, 2023

Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. Other brands, such as LuluLemon or Huda Beauty, have invested in the power of digital to grow a following and establish an engaged community.

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RetailMinded

JANUARY 10, 2024

This makes for a winning partnership and the confidence in knowing you are supporting a small or mid-size business, just as you with others often did more routinely, as well. So that makes us wonder… are your shipping strategies as seamless and as reduced in overhead as they can be? Do you offer a multi-carrier shipping strategy?

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Social Media Strategy Engagement Jewelry 86

Inside Retail

FEBRUARY 17, 2022

Since the pandemic started, retail brands have been forced to make the shift to digital at warp speed – prioritising a major shift towards online purchases, customer engagement and social amplification in order to maintain relevance in this brave new world. First step towards the metaverse is design strategy.

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Social Media Fashion Strategy Engagement 231

Inside Retail

NOVEMBER 14, 2023

Achint Setia, Zalora’’s chief revenue and marketing officer, told Inside Retail that it was all about creating a seamless customer journey. The final price of the item was listed on the 8th of November, at which point customers were able to purchase the product at a fraction of the original retail price,” he noted.

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Fashion Tailored Engagement Shopping 130

Parcel Pending

SEPTEMBER 30, 2021

The lure of loyalty cards remains the same since its inception: it’s more cost efficient to retain an existing customer than it is to acquire a new customer. Consumer data clearly backs up this strategy: 84% of consumers say they’re more apt to stick with a brand that offers a loyalty program 2. Parcel Pending. 2020, April 1).

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Inside Retail

NOVEMBER 27, 2023

In the ever-evolving retail landscape, technology has swiftly moved from being a novelty to becoming the linchpin of both operational and customer-centric strategies. The crux of this phygital evolution lies in its ability to harness data and advanced tech tools to create a retail ecosystem that is intuitive, responsive and engaging.

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Inside Retail

APRIL 12, 2022

Omnichannel retailing describes a type of retail system which allows for the engagement of customers via as many channels as are relevant based on the context and purpose of the retail business. . The most advanced users are currently video game developers, and you can identify this strategy also in the aspirations of Meta.

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Strategy Engagement Customer Engagement Space 147

Inside Retail

AUGUST 7, 2021

Knowing which KPIs to focus on is critical, as these data points will influence your future loyalty strategies. Focusing on customer-centric data is the key to measuring the impact of your retail loyalty program. Customer retention rate. Customer retention rate (CRR) is a foundational metric for retail marketers.

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Customer Retention Engagement Customer Engagement Strategy 130

Inside Retail

MAY 16, 2021

While it is widely known that trusted customers engage early and are loyal and strong advocates, most organisations and leaders have low trust literacy. This lack of trust literacy is a growing area of opportunity for innovative retail leaders as it becomes an explicit priority in corporate strategies. Trust literacy.

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Customer Engagement Strategy Shopping Engagement 147

Inside Retail

MARCH 7, 2024

Part of the brand’s retail growth strategy for 2024, defined by the consulting CEO is to boost the overall revenue by at least 8 per cent. Other KPIs that the brand monitors include sales volumes across channels, overall revenue growth and the returns rate, which is crucial for maximising profitability and customer satisfaction.

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Inside Retail

OCTOBER 24, 2021

Australian e-commerce is booming in the wake of the pandemic, with vast new groups of consumers coming into the market who have only recently latched onto the benefits of digital shopping, and businesses that have adopted strong customer service strategies delivered via mobile channels are being rewarded.

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Form Engagement Consumer Customer Engagement 130

Compliantia

JULY 4, 2023

This includes conveying promotional strategies, guidelines, and addressing any concerns or feedback promptly. How to manage sales and promotions 6 Strategies to Effectively Manage Seasonal Sales When it comes to effectively managing seasonal sales, there are some important strategies you should follow to ensure success.

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Promotion Location Management Tailored 95

Retail Bound

APRIL 2, 2024

How can you ensure that your product gets noticed and ultimately purchased by customers? In this blog post, we’ll discuss some ideas and strategies for successfully launching a new product on Amazon. Leverage customer reviews Customer reviews play a significant role in the purchase decision-making process on Amazon.

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Social Media Advertising Strategy Color 40

Retail Focus

NOVEMBER 7, 2022

Fashion brands investments are more concentrated towards creating value for customers, engaging them, and engaging with them. Fashion brands are also highlighting any activity related to sustainability as it aims at showing customers that it is actively seeking best practices related to sustainability.

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