Inside Retail

NOVEMBER 14, 2022

He says it is essential retailers adopt an omnichannel approach, so that online and offline do not compete with each other but work in a hybrid approach complementing each other and driving customer engagement. Personalisation is a key to engagement. Kiosks core to QSR growth strategy.

Engagement 289

Engagement Customer Engagement Strategy Promotion 289

RetailMinded

JULY 29, 2023

I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. They want an engaging shopping experience that is tailored to their specific needs. These elements play a crucial role in sustaining customer engagement and interest. So let’s get to it!

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. They want an engaging shopping experience that is tailored to their specific needs. These elements play a crucial role in sustaining customer engagement and interest. So let’s get to it!

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

Inside Retail

JANUARY 15, 2024

Digital strategies to decode Gen Z” was the topic of one of the opening panels. To navigate this, McDonald’s Pearson has coined the term “sharing the pen” to describe the act of letting Gen Z consumers help shape a brand’s marketing strategy and engaging with these creatively-minded consumers afterwards.

Social Media 246

Social Media Engagement Consumer Artistic 246

Inside Retail

MAY 1, 2024

The concept will serve as a model for the company’s future store renovations and expansions and features a distinct storefront and in-store environment, expanded footwear and accessory selections, an emphasis on sustainability, dynamic digital fixtures and other technological advances.

Concept 147

Concept Reimagine Planning Accessories 147

Inside Retail

SEPTEMBER 25, 2023

Rajesh Grover, group vice president of digital and omnichannel, believes the common point across all industries these days is the rapid digital transformation and adoption of omnichannel strategies to meet customers at various touch points. “My Some cultures value individual achievement, while others emphasise collective success.

Tailored 130

Tailored Strategy Engagement Accessories 130

Inside Retail

FEBRUARY 18, 2024

Then, not long after declaring bankruptcy, Amyris was quick to start selling off its stable of brands, primarily its celebrity-founded beauty, skincare and wellness lines. Some of the most high-profile sales included: reality star Jonathan Van Ness’ haircare line JVN, which sold for US$1.25

Line 130

Line Consumer Strategy Marketing 130

Inside Retail

FEBRUARY 22, 2024

Alyce Tran: I guess I have always been in retail in some way – to take it right back, I grew up on a strawberry farm and started out selling strawberries to people driving past our farm en route to other attractions in the area. AT: I love how varied my days are and that is how I stay engaged. AT: Just get out there and do it.

Social Media 130

Social Media Fashion Department Stores Accessories 130

Inside Retail

FEBRUARY 27, 2024

You need a clear strategy that has a long-term view.” While Bayfair Shopping Centre continues its own sustainability journey, it’s hoping to inspire other businesses with its green initiatives. Centre manager Steve Ellingford told Inside Retail , “The sustainable journey is just that – a journey.

Shopping 130

Shopping Light Strategy Management 130

Inside Retail

FEBRUARY 21, 2024

Gem’s considered approach to oral hygiene has required the business to rewrite the playbook when it comes to marketing toothpaste and other products – discarding primary colours, before and after images, metallic boxes, overt signage and performance claims.

Beauty and Health 130

Beauty and Health Marketing Social Media Strategy 130

Inside Retail

AUGUST 22, 2023

By having the store in such a bustling area, Levi’s is not only hoping to maximise its brand visibility and accessibility, but also engage a wide and diverse audience and deliver an elevated store experience to shoppers. These digital enhancements enrich the physical shopping environment, making it more dynamic and engaging.

Tailored 130

Tailored Strategy Consumer Shopping 130

Inside Retail

SEPTEMBER 20, 2023

Their customers aren’t engaging with the brand as much – but without the experimentation process, you might not know for six, nine or 12 months why it didn’t work, because you’re just guessing. In the past, he says, a company might have been super creative in designing a site but missed the mark in sales performance.

Engagement 264

Engagement Flow Marketing Display 264

Inside Retail

MARCH 19, 2024

But there is a fine line between success and failure. Daly advocates creating a loyalty program to reward top customers and keep them coming back and progressively localising your website and marketing engagement strategy to connect with the local target audience. The post Planning to sell online in the US?

Planning 290

Planning Customer Retention Social Media Marketing 290

Inside Retail

MAY 3, 2021

Online and in-person selling quickly became complementary strategies and soon that model gave way to omnichannel retailing – delivering a seamless customer experience across all platforms including physical space, e-commerce, mobile applications, and social media. Remember the debate over e-commerce versus brick and mortar?

Social Media 279

Social Media Light Reimagine Engagement 279

Inside Retail

OCTOBER 11, 2023

Analyzing over 80 different rigorous peer-reviewed studies on DTC, we discovered a few common insights that prove the DTC model isn’t dead, it’s just evolving and, in fact, it could still be a great way for smaller brands to build customer engagement. Engaging with customers directly online is particularly appealing for new brands.

Engagement 130

Engagement Strategy Consumer Marketing 130

Inside Retail

JANUARY 18, 2024

A commitment to clean beauty Face packs, Henna paste, hair oils, cleansing balms and other products made with no chemical preservatives and all-natural ingredients are what distinguish Nat Habit in the evolving landscape of clean beauty and wellness. The business also shifted to bubble wrap from honeycomb at the end of 2023.

Expansion 130

Expansion Beauty and Health Consumer Planning 130

Inside Retail

JUNE 1, 2022

After selling other brands’ beauty products for the last 22 years, online retailer Adore Beauty has finally launched its own skincare line, Viviology. Adore Beauty founder Kate Morris said the decision to launch a skincare line was based on data. It marks the company’s first foray into private label.

Social Media 182

Social Media Engagement Line Strategy 182

Retail Focus

OCTOBER 24, 2023

From fostering a supportive culture to celebrating successes, here are some powerful strategies to encourage top-notch productivity from your employees. Fostering a supportive culture will leave your employees more engaged and motivated at work, which is the ultimate aim for any manager or decision-maker.

Strategy 130

Strategy Flow Tailored Balance 130

Retail Focus

MAY 30, 2023

Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. Other brands, such as LuluLemon or Huda Beauty, have invested in the power of digital to grow a following and establish an engaged community.

Retail Design 130

Retail Design Design Engagement Display 130

Inside Retail

JULY 25, 2023

The move follows a range of other brands, including Ikea and Woolworths, which have announced price reductions in recent months in order to provide some relief for customers. According to Wesfarmers, the move is part of a strategy to reduce costs and pass on more value to customers.

Apparel 238

Apparel Design Engagement Consumer 238

Retail Bound

APRIL 30, 2024

For example, if you are launching a luxury skincare line, you may want to work with a distributor that specializes in high-end beauty products. On the other hand, if your product is more budget-friendly and appeals to a wider audience, then partnering with a larger distributor that caters to a mass market may be the way to go.

Target Market 52

Target Market Strategy Social Media Marketing 52

RetailMinded

JANUARY 10, 2024

This makes for a winning partnership and the confidence in knowing you are supporting a small or mid-size business, just as you with others often did more routinely, as well. So that makes us wonder… are your shipping strategies as seamless and as reduced in overhead as they can be? Do you offer a multi-carrier shipping strategy?

Social Media 86

Social Media Strategy Engagement Jewelry 86

Inside Retail

JANUARY 10, 2024

The world’s largest retailer shared expansive plans for the future of retail at the recent Consumer Electronics Show (CES 2024), focusing on adaptive retail strategies that encompass realms of customers, workforce and society. Embracing AI Walmart’s goal is to make shopping experiences effortless, engaging and personalised.

Shopping 262

Shopping Consumer Electronics Expansion Strategy 262

Inside Retail

FEBRUARY 17, 2022

Since the pandemic started, retail brands have been forced to make the shift to digital at warp speed – prioritising a major shift towards online purchases, customer engagement and social amplification in order to maintain relevance in this brave new world. First step towards the metaverse is design strategy. What is the metaverse?

Social Media 231

Social Media Fashion Strategy Engagement 231

Inside Retail

APRIL 2, 2024

In fact, some brands continue to stick with traditional strategies, overlooking the evolving preferences of modern consumers. That’s the top-line insight from the 2024 Omnichannel Leadership Report , an annual assessment of the retail sector’s omnichannel competence by NewStore.

Strategy 100

Strategy Shopping Consumer Contrast 100

Inside Retail

JUNE 29, 2021

While advances in technology have allowed for more personalisation and better shopping experiences, the way consumers shop – both online and in-store – has changed significantly and the lines between the digital and physical world continue to blur further. If there’s one thing businesses learned from last year, it’s that nothing is constant.

Strategy 246

Strategy Tailored Marketing Shopping 246

Inside Retail

OCTOBER 10, 2022

Balmain’s chief marketing officer Txampi Diz said, “The Balmain Thread builds upon this house’s distinctive strategy of continually exploring pathways that might strengthen our ties with the incredibly engaged, diverse and global Balmain Army.”. The lines dividing these channels seem clear at the moment. Branded worlds.

Fashion 278

Fashion Engagement Reimagine Perspective 278

Inside Retail

JULY 24, 2023

According to Coenraad Hefer, general manager of New Balance Singapore and Malaysia, the company is always looking for new ways to engage with its existing consumers while also attracting the next generation of consumers to the brand. The open concept creates a space where consumers can shop cross-category to match their personal style.

Balance 130

Balance Concept Curate Apparel 130

All Work

MARCH 6, 2024

Efficient business performance and employee engagement require easy access to stored information—including digital repositories and peer knowledge—as well as adaptive screen technology that recognizes users and provides necessary data for their daily tasks. How do I access and interact with other departments’ data?

Other 109

Other Strategy Layout Engagement 109

Inside Retail

OCTOBER 24, 2022

The number of Godfrey retail outlets has fallen by 16 per cent since the 2018 takeover – from 210 outlets to 175, according to The Australian Financial Review – but the management team has placed a focus on three key pillars of the business: its product line, property holdings and people. From our stockroom perspective, it’s nice and clean.

Perspective 246

Perspective Social Media Promotion Engagement 246

Inside Retail

NOVEMBER 27, 2023

In the ever-evolving retail landscape, technology has swiftly moved from being a novelty to becoming the linchpin of both operational and customer-centric strategies. The crux of this phygital evolution lies in its ability to harness data and advanced tech tools to create a retail ecosystem that is intuitive, responsive and engaging.

Consumer 147

Consumer Engagement Shopping Pattern 147

Inside Retail

NOVEMBER 9, 2022

The iconic Australian fashion and travel bag company has changed its name from Strandbags to Strand as part of a modernisation strategy that will affect every element of the business. Strand worked with the Frost Collective over the last four years to establish the new brand strategy, which would deliver across every element of the business.

Fashion 246

Fashion Shopping Strategy Accessories 246

Inside Retail

APRIL 4, 2024

Not leaving anything to chance, Geox engaged two communities of local ‘sneakerheads’ to test the designs, providing feedback and helping shape the course of Geox’s creative pitch. We want to speak to people to engage with them and to become more relevant for them,” added Libralesso. Omnichannel is the only strategy for brands.”

Strategy 130

Strategy Consumer Marketing Fashion 130

Retail Focus

OCTOBER 17, 2023

Regular readers of Retail Focus will remember a recent article that focused on surfaces in retail and how shops and other venues can utilise these as part of their marketing strategy to help drive more sales. Wallcoverings can customise your space to specifically match your brand and enhance your look with thick and durable films.

Promotion 162

Promotion Outdoor Space Display 162

Inside Retail

NOVEMBER 16, 2023

There’s the growth bucket, and here I’m involved in developing overall strategy as well as ideating new products and exploring new growth opportunities; this also includes pitching ideas, helping promote the brand through interviews, podcasts or speaking engagements and mapping new communication strategies to help grow brand awareness.

Balance 130

Balance Management Strategy Other 130

Inside Retail

JUNE 7, 2022

Strangely enough, it’s more along the lines of the late [Off-White creative director] Virgil Abloh where you change something by 3 per cent”, said Andjelic during a presentation on the business of the aspirational economy during Vivid Sydney. When we talk about creativity, it’s not actually about creating something new.

Curate 130

Curate Line Marketing Target Market 130

Inside Retail

MAY 9, 2022

Upon entering Nonstop Community, players can interact with other members, look through makeup tips from professionals and receive product release information from Nars. Lastly, Nonstop Play is a space for people to play Nars games, which change regularly in line with the brand’s latest campaigns. Loyalty in the metaverse.

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Social Media Location Engagement Gifts 130